Google’s Mobile Algorithm Update

Google’s Mobile Algorithm Update Google rarely announces updates to their algorithm head of a change. Usually they announce it afterwards or not at all, leaving SEO experts either praising or shaking their fists at the search giant’s updates. However, Google has announced that on April 21st, 2015...

Knowledge-Based Trust In Search Rankings

Slashdot has recently reported that Google has tapped a Cornell research team’s paper to re-develop Google’s algorithm that considers the amount of incorrect facts on a given page as a measure of trustworthiness called knowledge-based trust. Pages with a higher amount...

Facebook Group or Fan Page? How to choose.

I’m often asked in my SEO Training classes and in face to face meetings if it’s better to have a Facebook Group, Facebook Fan Page or both.  Here’s a good, short & sweet article from Search Engine Journal that helps put things into perspective....