Google has officially released their asynchronous tracking tag, and are encouraging webmasters to upgrade their sites to use it. The new tag operates “off to the side” of the regular calls to your server for your web page and does not weigh down your sites load speeds. Since Google recently said they are looking at site load speed as a ranking factor, this new tag could be a blessing to some sites.
Using the new tag also enables you to “place the Analytics snippet higher in the page without delaying subsequent content from rendering”. In other words, you will speed up your site as your page no longer has to wait for Google to access your analytics. Pretty Sweet!
Here are a few more links for you to get you started moving to the new tag.
- Learn how to set up the new tracking code.
- See Asynchronous Migration Examples
- Check out the Asynchronous Tracking Usage Guide
Get to it people. 😉