The basis of any good SEO strategy must include quality link-building. There are so many factors that go into what makes a quality link, that sometimes it is tough to discover which links to use. You want to find links that are relevant to your site and relationships that can boost your authority. Luckily, there are techniques available that make it easier for you to acquire good links. These techniques, which use Google search operators to find quality links, are used by SEO specialists in Tampa.
Want to Use the Same Google Techniques as the SEO Specialists in Tampa do?
To use a Google search operator, you simply type the command into the search bar. It gives Google more specific instructions when displaying search results, so that you can browse through the results and find the best option. Here are some examples of operators you would use to direct Google to links that may be beneficial to your site.
There are a few search operators that begin with the text “allin”. These are used to target specific keywords. Where the keywords are located is based on the operator used. For example, when you use the term “allinanchor:” and follow up with the keywords you are looking to target, Google will display results with those keywords in the anchor text. Anchor text (also know as hyperlink text) are the clickable words or images on a web page. Using this search operator query could help you target sites that are linking to your competition, or similar businesses in your industry. “allintext;” helps you find sites with specific keywords in the text, meaning that you could use this to find websites that talk about your industry. Finally, using “allintitle” or “allinurl” will help you find pages that specifically refer to your keywords in the title or url.
As an example, you could type into Google search the following: intitle:tampa + directory. That would then display all the web pages that Google knows about with the word Tampa and the word Directory helping you find local places in Tampa that you could list your business. Here are just a few of the listings that show in Google if you tried that search…
Using the command “group:” before your keywords will instruct Google to show results that reflect newsgroup articles from specific groups. It will allow you to find news articles and sources to link to which have credibility and relevancy. For example, searching for “group:botany” will specifically gather news site results on botany. If you are a gardener, this could be a valuable source for quality links.
This is another great resource for news articles, especially if you are looking to optimize locally. Use “location:” and enter the location you are trying to target. Make sure that you are searching in Google news. This will target news articles in a specific area, so that you can link to those sources that are relevant to your target area. You can even combine this with other queries, so that you can access articles in your area that cover topics your audience will find relevant.
These are just a few ways that SEO specialists in Tampa use Google search operators to find quality links. Which operators do you use to find links? Let us know in the comments below!