Discover our SEO Training Mastery Course Outlines

Our Introductory and Advanced Search Engine Optimization Training Courses have been designed to meet your needs and to help you acheive your online goals.

At each of our SEO Training Workshops you'll learn genuine Search Engine Optimization techniques for designing top ranking website after just a few hours of personal hands-on instruction from experienced SEO pros.

Select the class you're interested in to learn more.

• 2-Day SEO Essential Skills Workshop - Register Now
• 3-Day SEO Advanced Techniques Workshop - Register Now
• 5-Day SEO Mastery Skills Workshop - Register Now

Sign up today for our SEO Training classes.
Limited enrollment still available.

When you register for either the 3-Day Advanced Techniques SEO Workshop or the 5-Day Complete SEO Workshop, you'll also receive our 6-month Mentoring Program* at no extra cost. Find out what others have to say about our workshops!

All SEO courses conducted by industry pro Steve Scott.

Please call us at 877-736-7361 with any questions you may have about attending these Hands On Workshops.

Sign up today for our next SEO Training course
and receive 6 Month's of ongoing Mentoring upon completion.
Classes Start: May 6 | Jun. 24 | Aug. 19 | Oct. 7 | Dec. 9
Limited Seating still available for the class.

Stop stressing out over your web site rankings.

• Stop guessing about your internet marketing strategies.
• Stop chasing search engine algorithms.
• Start building genuine top ranking SEO skills in just a few hours of hands-on instruction from SEO industry leader Steve Scott
• Intensify your knowledge with Advanced SEO Topics - many new topics have just been added (see the full 3-Day Advanced agenda below)
• Master SEO with a 6-month mentoring* program at no extra cost for ongoing support (included only with either the 3-Day Advanced Workshop or the 5-Day Complete Workshop)

Our internet marketing courses are constantly updated with the latest white hat SEO techniques to help you stay on top of the rankings.

• New Keyword forensics -- discover research techniques that will get you outside of the mainstream thinking and help open up completely new windows of high-value traffic into your site. Keyword forensics is a brand new session to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
• New Truth and myths about search engine robots - highly informative look at the exact "sequence of operations" of a search engine robot.
• New Content development made easy -- learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor's initial search query as well as compel them to respond to your offers.
• New Working with database-generated sites -- discover how to get 98% of your dynamic pages completely indexed and ranked by the major search engines. These are some of the sharpest techniques we've ever shared which can boost your visibility factors by up to 500% on average.
• New Cascading style sheets -- how to get rid of code bloat and still have designs that will impress your buying audience. We'll reveal the multiple benefits of CSS of SEO in our newest session.
• New The Missing Element in SEO -- learn how to never run up against a brick wall with your Web site. A unique, original and inspiring session that will stir up your idea excellence and lead you to more SEO profit centers for your business.
• New NLP (artificial intelligence) -- learn how to work with one of the latest and most powerful white hat influences in the SEO/SEM industry.
• New Google SiteMap -- learn why it's crucial for every Web site to have one.
• New Power of internal linking -- learn how to use the power of your own Web site the proper way when it comes to linking - all 100% White hat!
• Plus loads of examples and demonstrations as well as all of our private SEO strategies with our complete tried and true "hands-on" SEO training sessions where you "learn by doing."

Don't take our word for it, read what our students have to say.

2-Day Essential Skills SEO Workshop

Day One of Essential Skills Workshop

In this two day hands-on certification course, you will learn genuine Search Engine Optimization techniques for designing top ranking website after just a few hours of personal hands-on instruction from experienced SEO pros.  Regardless of your current SEO skill level, you are certain to benefit from the insider techniques you'll discover at this SEO training course.  You will also receive a solid foundation in Search Engine Marketing and the overall Search Engine Process.  

During class, you will learn how to properly incorporate the best keywords and phrases into your websites and how to let the search engines and directories know you are there.  You will also learn the best methods for establishing high quality links, how to get your websites found in a local market and lot’s more. 

In addition, each participant will have an opportunity to display their website to the class and receive feedback on how to improve their site from an SEO and usability perspective.  A six month coaching and mentoring program is also included with your enrollment fee.  No previous knowledge of Search Engine Optimization is required to take this course.

DAY 1

• Discover Our 6-step "Stress-Free" System for Gaining Top Rankings in the Major Search Engines Using the Same System Steve Scott Personally Uses.
• Effective Keyword Research Strategies to Help Find the Best Performing Phrases (New)
• Learn how to determine exactly what your ideal buying audience is searching for using Google Insights. (New)
• Learn how to tap into huge windows of opportunities nearly instantly without stress.
• Learn the most powerful insider uses of the keyword research tool, Wordtracker.
  • Class practice time
  • Hands-On Assignment!
• Understand How to Develop Content That Appeals to the Search Engines and Motivates your Visitors (Updated)
• See Examples of What Type of Content Works Best!
• How to Gain Maximum Advantage from your Web Copy
• Step by Step Guidance on How to Create Content and in What Order
  • Class Practice Time
  • Hands-On Assignment!
• How to Quickly Optimize your Pages Without Fooling with Code for Hours and Get Great Results
• Learn Exactly Where to Place Keywords on Your Website for Optimal Effectiveness
• Learn how People Actually Look at Search Results & Webpages
• Discover How you Can Make the Writing Process as Simple as Possible
• Improve Your Click Through Rates Even if You Are Not #1 in the Search Results
• Learn Unique Ways to Make Dramatic Improvements to Your Click Through Ratios
• How to Properly Write your Title Tags for Maximum Effectiveness.
• Understand How to Get Your Pages Found by the Search Engines and Directories
  • Class practice time
  • Answer questions, and student progress evaluation.

DAY 2

• Learn How to Track and Monitor Your Websites Progress
• Understand Why It's Important to Work in Ranges of Pages
• Staying out of Trouble with the Search Engines and Directories
• Building Link Popularity and Link Reputation Through External and Internal Linking Strategies
• Foundations of Paid Search – Understanding Sponsored Search Online Advertising Basics (New)
• Establishing Your Website in a Local Area Through Local Search Techniques (New)
• Getting the Most Out of Your Blog (Updated)
• The Missing Element in SEO: Creativity

Focus: Learn our step by step, stress free system for gaining top Web visibility and exposure

8:00 AM to 8:30 AM -- Registration

Welcome and Introduction of Participants

Two Day basic essentials overview

Day Two of Essential Skills Workshop

Focus: Search Engine Processes

• Discover which search engines and which Directories are most important.
• Review all of the ways to get your pages indexed by search engines.
• Learn the most effective ways to get your pages submitted and accepted to the most popular directories
• Advantages of Paid Inclusion and review the disadvantages.
• Submission tips and order sequence for major directory sites
• Learn how to monitor your progress to make sure your heading in the right direction
• Class practice time
• Hands-on assignment with checking and monitoring your own rankings!
• Effective ways with content & linking - Working in "Ranges of pages"
• How to stay out of trouble with the search engines.
• How to avoid spammy practices that can get your site banned
• A review of all the common anti-spam guidelines
• Everything you need to know about working with & submitting to Directories.
• Advanced linking strategies through external and internal linking
• The truth about reciprocal linking and whether you should do it or not
• Discover the true power of Internal Linking and what it can mean for your rankings including a 5-step strategy to follow.
• What's working right now with link reputation.
• How to build legitimate link popularity.
• The Power of working with Blogs
• Learn about one of the "Missing" elements of SEO - Creativity
• Discover plenty of ways to come up with new and exciting ideas for your websites.
• Group projects on creativity
• Reviews of Participants' Web Sites
• Answer questions, and student progress evaluation.

Final Exam

Certification Awards 5:00 to 5:30 p.m.: End of 2-Day Beginner's Workshop

Register now to attend a Search Engine Workshop at the Tampa SEO Training Academy. . . the premiere onsite search engine marketing workshops in the world!

Sign up today for our next SEO Training course
and receive 6 Month's of ongoing Mentoring upon completion.
Classes Start: May 6 | Jun. 24 | Aug. 19 | Oct. 7 | Dec. 9
Limited Seating still available for the class.

3-Day Advanced Techniques SEO Workshop

Day One of Advanced Techniques Workshop

Focus: Advanced Keyword Research and Creating Effective Sales Copy

8:00 AM to 8:30 AM -- Registration

Welcome and Introduction of Participants

The Future of Search Engine Marketing

Advanced Keyword Research and Behavioral Trend Analysis

• You may "think" you know how to research keywords, but you'll learn how much you really don't know in this intense session that deals with choosing targeted keywords for your Web pages.
• Build your Lateral Thinking Skills - You'll learn how to think of alternate routes if the logical path isn't effective, and you'll learn how to think "outside of the box," and watch lateral thinking convert to traffic and sales for your site.
• Learn how to discover behavioral trends based on keyword research
• Working with high-performance "root words" to generate tons of ideas & keywords
• How to find your own industry related "windows of opportunity."
• (New session) "Wordtracker forensics" how to quickly discover hidden evidence of search behaviors
• Hands-On Assignment!

Advanced Optimization Strategies

• How to Create Captivating Sales Copy for Your Web Site
• Learn what part of your content you should emphasize to increase conversions!
• Discover how to create a powerful Unique Selling Proposition for your business
• Learn how to increase your conversion rate by writing effective sales copy.
• How to reach the buying side of your prospects and get them to take action
• Release the creative SEO inside of you - how to separate your service from others.
• Learn how to use emotional triggers and benefit driven bullet points to increase sales.
• Increase your conversions by using these effective headline tweaks.
• How to increase your chances at converting visitors to buyers?
• How to format your sales copy to increase flow and conversion
• What types of fonts you should use when displaying testimonials for easiest reading
• And many other important factors when it comes to sales letter writing
• Hands-On Assignment!

Personalization of Search

• How personalization of search is effecting rankings now and how it will change the search engine industry in the future..
• Discover how to take advantage of these changes instead of getting left behind
• Learn how "User Profiles" with the search engines function & how to work with it.
• How you can build a Concept Network within pages of your website
• Learn about Superunits and how you can take advantage of this concept

Blogs

• Learn how to use blogs as a powerful marketing tool for your business
• How to make blogging as simple and efficent as possible
• Discover how often you should be posting to your blog for maximum effect
• Ideas for using a blog with whatever type of business your in
• Search Engine Optimization is a breeze with blogs if you know how to set it up
• Learn what Google loves about blogs so much and how to take advantage of this
• How to properly write your blog posts for search engine spiders & visitors
• Discover what type of "voice" will benefit you and your business the most
• List of blogging related resources with reviews of each
• Learn how to use pinging properly to increase crawling and indexing dramatically

User-Generated Content

• Creative ideas for how to get your visitors to build content automatically for your website
• How to use user-generated content to build more links to your website & build higher return rates from your visitors
• Discover how you can get your visitors to participate with different promotions or competitions
• How to treat your visitors to keep them happy and keep them continually adding content to your website over time
• Class Assignment & Brainstorming Session

Web Site Reviews

• Each student is given a review for one of their sites on the big screen
• Multiple suggestions and guidance for improving your visibility
• Many new ideas and enhancements often originate from these sessions of high value brainstorming
• Improving your click through ratios and improving business
• 14 Reasons Why People Click on My Link Instead of Yours
• Hands-On Assignment!
• Optimization process review

Answer questions, and student progress evaluation.

Day Two of Advanced Techniques Workshop

Focus: Search Engine Processes and Advanced SEO Strategies

8:00 AM to 8:15 AM: Review of Evaluation Forms and Answer Questions

• Latent Semantic Indexing - What it is and how to take advantage of it
• Review of "themes" and how they are effecting your rankings
• Is keyword density & keyword prominence really as important as you think it is?
• The simple formula for LSI is revealed
• How doing one simple thing can get you rewarded by LSI
• Example of how powerful LSI strategies really are
• Discussion on Submission Procedures, including XML Feeds
• Building Relevancy in Yahoo!
• Conversations on Google
• A look at MSN
• Powerful tools you need to know about to take advantage of word relationships
• Hands-On Assignment!

Your Unique Selling Proposition (USP)

• Learn why it is crucial for every business whether offline or online to have a well-defined USP - It could literally make or break your business.
• Simple exercise to help discover your own USP!

Working With Database Driven Sites

• There are numerous problems with database driven sites when it comes to SEO - Learn how you can overcome these pitfalls with some seo tricks

Social Media Marketing

• Tips on how to use social media marketing effectively
• Brief overview of the different types of social media networks and how they differ
• Discover easy ways of getting started with social media marketing
• Learn about a "Time Saving Tool" that will literally take away hours of work
• Effective tips for getting better results from your social media efforts
• Strategies for submitting to the different social media networks for maximum impact
• How to take advantage of social media press releases
• Review of additional resources relating to social media

Gaining Exposure in Google, Yahoo, & MSN within 24 to 48 hours

• How to take full advantage of powerful media resources and build traffic to your Web site by gaining regular exposure through the legitimate daily news feeds of Google, Yahoo!, and many, many others.
• Effective strategies for coming up with a newsworthy media release
• The simple formula for writing in the "facts" that publishers are looking for - It's not as hard as you may think it is
• 7 hard-hitting techniques to use while writing your press releases
• Review of live press releases
• Group assignment time!

How to Effectively Work with PPC Engines

• No doubt about it -- the pay engines can play a very important role in search engine optimization if you understand the rules of the game.
• Learn strategic tips and methods that will capture new targeted traffic that converts to undeniable sales.
• Learn about services to help you track your keyword purchases.
• Discover the main differences between the BIG 3 - Google, Yahoo, & MSN
• An Effective PPC Strategy Plan is Revealed!
• Hands-On Assignment!

How to Effectively Use Free Google Tools

• Discover how to effectively use a free traffic analysis tool offered by Google
• Reviews of similiar analytics tools and how they differ from Google Analytics
• Learn about Google's Webmaster Tools and how you can use it for SEO purposes
• Learn about Google & Yahoo Sitemaps, how to create them, and how to use them
• Hands-On Assignment!

Web Site Reviews

Each and every attendee gets their Web site reviewed by our experts along with a group brainstorming which will give you many new ideas for visibility and exposure.

Answer questions, and student progress evaluation.

Day Three of Advanced Techniques Workshop

Focus: Advanced Strategies and Strategies "Beyond SEO"

8:00 AM to 8:15 AM -- Review of Evaluation Forms and Answer Questions

Competitive Intelligence for SEO

• How to assess the strengths and weaknesses of current and potential competitiors
• Review of "Standard Methodologies" and what you should be doing...
• Discover how you can analyze the top 20-30 competitors in order to give you an edge over everyone else.

Website Statistic and Log Analysis:

• Tips for analyzing your reports and data
• Which are some of the best reporting systems
• Learn about some of the "key" performance indicators and how to use them
• How to use the data to make Web site improvements and increase business
• What areas are the most important in log analysis, and which should you be concentrating on?
• Learn about the "Continuous Improvement Process" and how to apply it effectively
• How to use reports to solve problems
• Our favorite tools for monitoring the Spiders
• Hands-On Assignment! Demonstration of software for tracking traffic and spider visits.

How to Increase Visibility, Credibility, Name Recognition, Branding, and Link Popularity

• Learn the power behind article writing, and get ideas for your own articles.
• How to find new markets and how to build a distribution network.
• Strategies for reaching approximately 1.5 million people in just 48 hours.
• General writing tips

Site Technical Issues You May Encounter

• How to effectively resolve multiple domain issues
• Why validation is important and how you can go about checking this
• What URL Canonicalization is and how you can gain control over it
• How and when to properly use 301 redirects within your website
• Tips for using javascript and css throughout your site more effectively
• Why you should never use "frames" within your website
• How you can easily check your website for common issues

Next you can choose from 1 of 2 different Tracks:

Track #1: The Professional SEO:
How to build a new SEO business right from scratch.

Are you a professional search engine optimizer with clients? If so, this session will help you learn how to convert prospects to actual clients!

You will learn:

• The smartest ways to find new customers
• All about Pricing strategies;
• How to build powerful proposals;
• How to build your new SEO business from scratch;
• How to establish credibility with clients when you are new;
• How to manage client communications;
• How to continually out-perform your client's expectations;
• How to build your business presence through networking.
• Key essentials for building clients for life

Track #2: For SEO's who are Working on Their Own Sites

• Detailed Insights Into Each Major Search Engine
• Review participants' pages and sites and conduct a "problem solving" session.
• Review projects created earlier in the day.

Answer questions, and student progress evaluation.

Final Exam

Certification Awards

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!

Sign up today for our next SEO Training course
and receive 6 Month's of ongoing Mentoring upon completion.
Classes Start: May 6 | Jun. 24 | Aug. 19 | Oct. 7 | Dec. 9
Limited Seating still available for the class.

5-Day SEO Mastery Skills Workshop

The 5-Day Workshop will consist of the 2-Day Beginner's Workshop followed by the 3-Day Advanced Workshop. Follow the agendas for both the 2 Day Essentials and 3-Day Advanced Techniques Workshops to learn how this intense 5-day workshop will be conducted.

Students who attend the 5-Day Master Workshop will learn search engine marketing strategies from the from the ground up. From the basics of SEO all the way through advanced strategies for an immersive and totally comprehensive week of learning.

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!

Want more information?
Check out what other workshop attendees are saying about their experiences with us.

Sign up today for our next SEO Training course
and receive 6 Month's of ongoing Mentoring upon completion.
Classes Start: May 6 | Jun. 24 | Aug. 19 | Oct. 7 | Dec. 9
Limited Seating still available for the class.