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SEO Training Workshops

The Stress Free Way to Learn & Master Search Engine Optimization

Lisa Merriam - Certified in SEO

Sign-up today for our next SEO Training class and receive 6 Months of Mentoring upon completion.
Oct 02 | Dec 04
Limited Seating still available for the October 2017 class.

WordPress Training

Learn WordPress: The Basics and Beyond

Dates Available:

5-Day Complete SEO Training Workshop

Our 5 Day Complete SEO Training Workshop is our most comprehensive training class that covers everything you’ll need to know to start getting real results right away.  We cover all of the basic strategies and techniques on how to generate qualified traffic to your website in the shortest time possible.

This Complete SEO Training Workshop also includes many advanced techniques and strategies that will help you determine what you will need to do to beat your competitors.

Some of the Topics Covered in the Complete Workshop include:

  • Keyword Research Techniques and Tools
  • Writing great Title and Meta Tags
  • Developing Great Content
  • How to build high quality Links to your site
  • The Power of Blogging
  • Understanding Local Search
  • Google Day (Proper use of AdWords, Analytics, Webmaster Tools, Google+)
  • Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
  • Using Creativity to improve your site and your rankings
  • Mobile Optimization
  • Using Social Media to attract customers
  • Video Optimization
  • Information Architecture
  • Natural Language Processing
  • Competitive Intelligence
  • Press Releases
  • And that’s just the tip of the iceberg!
3-Day Advanced SEO Training Workshop

Our 3 Day Advanced SEO Training Workshop is great for those individuals or companies that already have a good understanding of SEO basics and are looking for additional ways to move their site ahead of the pack.  It covers many of the latest strategies and techniques needed to help you compete even for those sites with very competitive environments..

This Advanced SEO Workshop is actually the final three days of the Complete SEO Training Workshop.  Participants come to class on Wednesday morning and head home on Friday afternoon with a new understaning of what it really takes to compete on the internet against tough competitors or saturated markets.

Some of the Topics Covered in the Complete Workshop include:

  • Advanced Keyword Forensics
  • Advanced Local Search Tactics (including the latest information on Pigeon)
  • Strategies for Dealing with Google Updates (Panda, Penguin, Hummingbird, Pigeon)
  • Google Day (Proper use of AdWords, Analytics, Webmaster Tools, Google+)
  • Mobile Optimization
  • Dealing with Technical Issues
  • Using Social Media to attract customers
  • Video Optimization
  • Information Architecture
  • Natural Language Processing
  • Personalization of Search
  • Competitive Intelligence
  • Press Releases
  • Recovering from Penguin
  • Structured Data
  • Persuasive Copywriting
  • And that’s just the tip of the iceberg!
2-Day Basic SEO Training Workshop

Our 2 Day Basic SEO Training Workshop is a favorite of small business owners that are trying to get a handle on what they can do to improve their site.  It goes over all of the basic strategies and techniques you’ll need to begin getting qualified traffic to your website in the shortest time possible.

This Basic SEO Workshop is actually the first two days of the Complete SEO Training Workshop.  Participants come to class on Monday and head home on Tuesday afternoon with a clarity of purpose and a head full of great ways to improve their website and their business

Some of the Topics Covered in the Complete Workshop include:

  • Keyword Research Techniques and Tools
  • Writing great Title and Meta Tags
  • Developing Great Content
  • How to get your content found by the search engines
  • Building high quality Links to your site
  • Monitoring and Tracking your sites progress
  • The Power of Blogging
  • Basics of Local Search
  • Using Creativity to improve your site and your rankings
  • Plus lot’s more!

One of the best aspects of taking your SEO training class with us is the full 6 months of post-class mentoring you’ll receive after class is over.  That’s right, once you head back to the office and start working on your site, you’ll have direct access to our trainers to ask questions, get feedback on the work you’ve already done or simply ask for an opinion on what you can do next.

It’s one of the most valuable “Bonus Items” we provide and it’s something you won’t find offered by ANY other SEO training program.

3 Great SEO Training Options to Choose From

Get details on our 2 Day Basic, 3 Day Advanced or 5 Day Complete SEO Workshop by clicking the options to the left.

When you are ready, you can register for an SEO Training Class here.

  • New – Keyword forensics — discover research techniques that will get you outside of the mainstream thinking and help open up completely new windows of high-value traffic into your site. Keyword forensics is a brand new session to show you how you can explore even the hidden evidence of your buying audiences search behavior, very quickly.
  • New – Panda, Penguin, Hummingbird & Pigeon — get the latest insights on all major Google changes.
  • New – Content development made easy — learn a myriad of ways for developing high-quality, engaging content that will both satisfy your visitor’s initial search query as well as compel them to respond to your offers.
  • New – The immense power of Blogging — discover the best ways to utilize your blog to its fullest potential while generating followers and leads like never before.
  • New – Competitive Intelligence — we’ll show you how to evaluate everything that’s making your competitors successful so you can find ways to improve your site to leapfrog over them.
  • New – The Missing Element in SEO — learn how to never run up against a brick wall with your Web site. A unique, original and inspiring session that will stir up your idea excellence and lead you to more SEO profit centers for your business.
  • New – Natural Language Processing (semantic search) — learn how to work with one of the latest and most powerful white hat influences in the SEO/SEM industry.
  • New – Power of internal linking — learn how to use the power of your own Web site the proper way when it comes to linking – all 100% White hat!
  • Plus loads of examples and demonstrations as well as all of our private SEO strategies with our complete tried and true SEO training sessions where you the techniques and strategies you’ll need to succeed”

Day 1 – Search Engine Basics: Getting Results

Day One of Complete and Basic SEO Training Workshops

8:30 AM — Registration

  • Welcome and Introduction of Participants
  • Two Day basic essentials overview
  • What exactly is SEO and why do we need it?
  • Discover our 6-step system for gaining top rankings in major search engines using the system Steve Scott personally uses.
  • Stress Free System Overview – Stop stressing and begin to get results right away.
  • Why this system will work for you and how it will work for you.
  • Demonstration of Steps 1 through 6 cover a variety of topics in a specific order for maximum impact.

Lunch

  • Learn how to determine exactly what your ideal buying audience is searching for.
  • Learn how to tap into huge windows of opportunities nearly instantly without stress.
  • Examples of what type of content works best
  • How to gain maximum advantage from your Web copy
  • The impact of Panda and Hummingbird on your content
  • How to quickly optimize your pages without fooling with code for hours
  • Learn unique ways to make dramatic improvements to your click through ratios
  • Basics of Google Analytics and Google Webmaster Tools
  • Answer questions, and student progress evaluation.

5:00 P.M.: End of Day

Day 2 – Linking and Content Development

Day 2 of Complete and Basic SEO Training Workshop

9:00 AM to 9:15 AM: Review of Evaluation Forms and Answer Question

  • Developing a range of pages to attract your best customer
  • Proper Link Building Strategies in the Post-Penguin world
  • Discovering the Power of Internal Link Building
  • The difference and uses for HTML and XML Sitemaps.
  • Learn the most effective ways to get your pages submitted and accepted

Lunch

  • How to stay out of trouble with the search engines.
  • Getting the most out of the powerful Blog
  • The Missing Element in SEO
  • Group Problem Solving Assignment!
  • Reviews of Participants’ Web Sites
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards 5:00 to 5:30 p.m.

End of 2-Day Basic SEO Training Workshop

 

Day 3 – Advanced SEO Strategies

Day 3 of Complete SEO Training Workshop / Day 1 of Advanced SEO Training Workshop

8:30 AM to 9:00 AM — Registration

  • Welcome and Introduction of New Participants
  • The Future of Search Engine Marketing
  • Advanced Keyword Research and Behavioral Trend Analysis
    • You may “think” you know how to research keywords, but you’ll learn how much you really don’t know in this intense session that deals with choosing targeted keywords for your Web pages.
    • Build your Lateral Thinking Skills – You’ll learn how to think of alternate routes if the logical path isn’t effective, and you’ll learn how to think “outside of the box,” and watch lateral thinking convert to traffic and sales for your site.
    • Working with high-performance “root words.”
    • How to find your own industry related “windows of opportunity.”
    • “Wordtracker forensics” how to quickly discover hidden evidence of search behaviors
  • Semantic Search in the post-Panda era.
  • Natural Language Processing (NLP) and it’s impact from Hummingbird
  • Best practices for implementing proper Information Architecture for Large and Small sites.
  • Understand how Personalization of Search changes your rankings all the time.
  • Advanced Local SEO techniques. Getting in and staying in the Local Search engines and directories
  • Ways to optimize your Videos on YouTube or your own site.
  • Mobile Search best practices since the April 21st, 2015 “Mobilegeddon”

Web Site Reviews

  • Each student is given a review for one of their sites on the big screen
  • Multiple suggestions and guidance for improving your visibility are presented
  • Many new ideas and enhancements often originate from these sessions of high value brainstorming
  • Improving your click through ratios and improving business

Answer questions, and student progress evaluation.

5:00 p.m.: End of Day

Day 4 – Google Day

Day 4 of Complete SEO Training Workshop / Day 2 of Advanced Workshop

9:00 AM to 9:15 AM: Review of Evaluation Forms and Answer Questions

  • How to setup, optimize and maintain an effective Pay-Per-Click Program using Google AdWords
  • A quick tour of Google+ and why you need to be using it.
  • A whirlwind tour of Google Analytics including deciphering User Metrics, using Segments, setting up Goals, adding Filters, and a look at the Administrative area for proper settings.
  • Discover exactly what Google knows about your website (good and bad) with this step-by-step walk through of Google Webmaster Tools.
  • Web Site Reviews
    • Each and every attendee gets their Web site reviewed by our experts along with a group brainstorming which will give you many new ideas for visibility and exposure.
  • Answer questions, and student progress evaluation.

5:00 p.m.: End of Day

 

Day 5 – Advanced Strategies and Strategies “Beyond SEO”

Day 5 of Complete SEO Training Workshop / Day 3 of Advanced SEO Training Workshop

9:00 AM to 9:15 AM — Review of Evaluation Forms and Answer Questions

  • Recovering from Penguin
  • How to do effective Link Pruning
  • Site Technical Issues
    • Dealing with Duplicate Content
    • Fixing pages Google can’t find with 301 redirects
    • What is a robots.txt file and why you should care
  • Using Competitive Intelligence for SEO to slay the competition above you
  • Persuasive copy-writing for the web
  • Why Press Releases are still worth the time and money.
  • Social Media and SEO
  • Tips for Professional SEO’s
  • Answer questions, and student progress evaluation.
  • Final Exam
  • Certification Awards

5:00 to 5:30 p.m.: End of Workshop

Register now to attend a Search Engine Workshop . . . the premiere onsite search engine marketing workshops in the world!

  1. Learn WordPress: The Basics and Beyond – November 2-3, 2017

    November 2 @ 9:00 am - November 3 @ 5:00 pm
  2. 2-Day Basic SEO Workshop – December 04-05, 2017

    December 4 @ 9:00 am - December 5 @ 5:00 pm
  3. 5-Day SEO Mastery Workshop – December 04-08, 2017

    December 4 @ 9:00 am - December 8 @ 5:00 pm
  4. 3-Day Advanced SEO Workshop – December 06-08, 2017

    December 6 @ 9:00 am - December 8 @ 5:00 pm
  5. Learn WordPress: The Basics and Beyond – Dec 18-19, 2017

    December 18 @ 8:00 am - December 19 @ 5:00 pm

 

Sign up today for our next SEO Training class and receive 6 Month’s of ongoing Mentoring upon completion. Classes Start: Oct. 05 | Dec. 07 Limited Seating still available for the March 2015 class.

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