Happy Students at the Tampa SEO Training Academy
There’s nothing I like better then to hear from past participants of our SEO Training Courses. I thought I’d share a few recent thoughts here:
“In this era of ever-changing search engine dynamics, the detailed, up-to-the-minute information that the Tampa SEO Training Academy offers is absolutely indispensable!”
– Michael Malizola
Thanks Mike… so glad you enjoyed it.
Here’s another.
Hey, Steve,
I don’t know if you remember me or not – I took your class at the end of March – beginning of April 2007. I was working for abccompany.com at that time, and they just wouldn’t listen to my recommendations, so I left.
Best thing I ever did.
Anyway, I thought you might like to see this – I applied what I learned in your class, and after living in Cincinnati for 3-1/2 months, I am #1 out of 10,100,000 on
Yahoo for “UI SEO“: and #1 of 563,000 on Google for “UI SEO“:
It translated into $30K more a year for me.So, Thanks Steve!
– Donald Demrow
Boy Don, I wish I’d gotten as good a return on investment on all the classes I’ve taken over the years as you appear to have received in mine. Congratulations on your success now in and the future. Keep up the great work!!!
Finally, here’s another one from Alvaro,
“When I came in I knew only keyword metatag. Now I have tons of information to help the company an also tons of ideas to tackle. Thanks Steve, superior training! Great material. Light bulbs galore.
– Alvero J.
It’s so nice to know that our SEO Training workshops
are making a difference in peoples lives. Professional SEO training will open exciting new doors for you too, but don’t just take our word for it, read what our students have to say!
Talk to you soon.
Steve
Plaxo Pulse is my new favorite toy!
I recently signed up with Plaxo and it’s new Pulse Social Networking tool. While I’m still new with Plaxo and Pulse I’ve am investigating it’s potential. There are a few things I really like about Pulse so far.
First, it allows you to synchronize all your email boxes from things like Outlook, LinkedIn, AOL, Yahoo, and many others. Even on multiple computers or with multiple email clients. It lets you keep one up-to-date address book that you can access no matter where you are. This includes the ability to sync up those contacts with your phone.
You can then easily “connect” with the people in your address books or invite them to join Plaxo . As your connections make changes to their own profile those changes are visible to all their connections including you. In addition, you can also hook into your blogs, photo sharing sites, your Facebook account, Digg account, MySpace, YouTube and many, many more.
Now, anytime you publish content at any of those venues, it is filtered into your Pulse account where all your connections can see it. You also have the ability to send a message to all your contacts (with the option to email them or just display on Pulse), post a poll, add a video, join groups, lot’s more too.
It was really pretty easy to get things running and so far I’m pretty impressed.
Here’s a link to some of the things it does:http://www.plaxo.com/premium?src=corp_nav
Here’s another link to a Plaxo Q&A page
http://support3.plaxo.com/al/12/1/article.asp?aid=1394&bt=4
Let me know what you think.
Is Big business going to be able to keep up?
I read the latest post Seth Godin wrote entitled “How much for digital”. This whole concept poses a fairly new question for big business. How will these million and billion dollar companies make a smooth transition to an online market, if they haven’t already? If someone can come in and sell the same product you offer at a lower price to a mass audience, what do you do to stay afloat, especially in the movie rental business? Not only is it cheap to rent movies online but you can get them for free if you know how.
We specialize in getting people found on the major search engines either by teaching them in our SEO certification courses or by taking them on for full service SEO and internet marketing implementation. As I read this post I started thinking about how we are going to take our existing clients and new clients to the next level on the web. How are we going to keep up with the latest trends and behaviors? How are we going to transition not only our clients but our selves to this ever evolving place called the internet? How are we going to teach this to our students to make them understand it’s importance?
I also watched Meatball Sundae, which is a seminar Seth offered just the other day. If you haven’t seen it you should. He answered a lot of my questions. The truth is, if you are an internet marketer you have to stay on top of the latest trends in order to effectively market your self and your clients. I feel we are transitioning into a more “user specific” age where it is more important to target the individual and their needs than the masses as a group or demographic. People want to see what other “real” people have to say, whether it is about products, services or the whole experience, it doesn’t matter.
Web 2.0 offers a way for you to accomplish this in addition to traditional SEO techniques. We have now implemented the web 2.0 experience into our product line. Actually we always offered it; I guess we just expanded on it to better fit the changing currents.
So to answer my own question YES! Big business can keep up they just have to be willing to diversify. Change is inevitable and fast in the world of technology, if the big dogs don’t follow along they will be the ones left on the porch.
Nikki
How to Utilize Social Media Marketing (SMM/SMO) for small businesses!
Lately, it seems there is an explosion of social media marketing (SMM/SMO) on the scene. More and more, you will notice your search results are peppered with Digg, Blogger, MySpace, YouTube and many more. Utilizing this opportunity is a great way to get found in the search engines. This is gaining popularity mainly due to the fact that real people want to know what other real people are saying. It’s like one large reality show with unlimited possibilities.
Where do I start?
We decided, not too long ago, that we should really start practicing what we preach in our “hands on” SEO certification courses. So I started right away. First, I joined the major social media opportunities such as Digg, Linked In, MySpace and many others. We of course have the Tampa SEO Training Academy blog on Google Blogger since it gets spidered daily.
This step can be time consuming but is well worth your time investment. Once they are set up, you just sit back, relax and write your blog, dig sites you like even your own sites, stumble upon pages you find cool or informational and share it with others.
Where do I start?
We decided, not too long ago, that we should really start practicing what we preach in our “hands on” SEO certification courses. So I started right away. First, I joined the major social media opportunities such as Digg, Linked In, MySpace and many others. We of course have the Tampa SEO Training Academy blog on Google Blogger since it gets spidered daily.
This step can be time consuming but is well worth your time investment. Once they are set up, you just sit back, relax and write your blog, dig sites you like even your own sites, stumble upon pages you find cool or informational and share it with others.
Google makes a lot of things easy for you and for free too. So I recommend using Google alerts to alert you when the pages you put out get found. Make friends with as many REAL people who are related to your industry as possible. Every day, add new friends, if you can. The larger your friends list or contacts, the greater chance you have to get your info seen and shared. This is extremely important for raising brand recognition for your company as well.
Writing your Content?
When I begin to write, the first thing I do is start with the keyword research. I find a term that I would like to be found for and focus my content on that key word or phrase. Today’s word is Social Media Marketing. As you can see, I have use plenty of keyword rich terms. I made sure to use the term in my title which is also important. I have also sprinkled in some other keywords that pertain to my subject to give it that much more relevance. My links point to relevant sites about the link text especially my own. Since the content needs to be genuine, I write about what I know to be true by my own research and experience. Google likes this.
How do I find the time?
Make your links SEO friendly. Make sure your content is relevant and compelling. Copy it and paste it into each of your social media opportunities and then tweak it. Change things around a bit. You should change 20% at the least, just enough not to be considered duplicate content. Then publish it for indexing. Depending on how fast you write, this all could take up to an hour or two after you set up your accounts.
Ultimately, you have to make the time, but trust me, it won’t be a waste. All together, after every thing is set up, I spend about 2 hours a day maintaining it all. This includes updating photos, blogs, myspace and linkedin, as well as participating and sharing.
Make yourself popular!
On all of your blogs you should have the links to all of your social media endeavors so people have the option of sharing it with others. Click here for the code and tutorial to add the Chicklets feature to your blog. You can also customize the code if you know how, to include your LinkedIn account if you have one. If you can’t or don’t know how to modify the code then you can manually add a LinkedIn button at the end of each post (this is best for blogs).
Participation is the key to making social media marketing work. Say you are searching the internet and find something you really like, you should SHARE IT! If there is no button to share the page then submit it yourself. Digg is good for this technique because it’s easy and fast to do. You can also submit or Digg your own stuff as well. You can send out shouts to all your friends so they can see what you like and get friends to dig your stuff or recommend you in your LinkedIn account. Basically, you should try and take full advantage of what these sites have to offer and you will see results.
Not only will you build brand recognition for your company, but for yourself. People get to see you’re a real person who wants to share valuable knowledge.
When will I get found?
We didn’t worry about getting found right away, just post your info on a consistent basis and try to follow the SEO tips above. Personally, I started at the beginning of 08. I have spent a few hours each day building my network and writing for the blogs. The blog is already coming up on the first page in Google, Digg, MySpace and LinkedIn. (YEA!!) Some things take longer than others. Remember, it takes time to establish yourself in an online community. So, stay consistent and you should do just fine.
Will it drain my budget?
Aside from taking up some of your time, the answer is no. All of these web 2.0 or social media sites are free. They just require your time and opinion. Actually, people who blog a lot are starting to turn it into a way to make some good money. If your blog is being found and people are reading it heavily on a regular basis you could really make some good money via paid advertising such as Google Adsense. But that is a whole other topic. Maybe that will be a good topic for my next post.
REMEMBER!
Post responsibly! Don’t be spammy or you will get buried. Also, each social media site has it’s own set of rules so read them so you don’t get yourself kicked off. To make sure you are utilizing these sites correctly with proper SEO techniques sign up for our Free SEO tip of the Day.
Until next time…
Nikki Patrick
Last Chance for 2007 SEO Class Pricing on Jan 28th – Feb 1st
Last Chance for 2007 SEO Class Pricing on Jan 28th – Feb 1st
Register NOW and Save Up To $400.00 on SEO Certification Courses
Register NOW and Save Up To $400.00 on SEO Certification Courses
If you’ve been searching for a way to learn the latest Search Engine Optimization and Internet Marketing techniques or need to learn how you can take your business to the next level, our “stress free” hands-on SEO Training courses are just perfect for you.
Select from our:
Call 813-235-6855 and mention this email or register online at http://www.tampa-seo.com/registration.html and use promo code LASTCHANCE07GB. Save up to $400 on 2008 pricing on our up-coming class Jan. 28th through Feb. 1st.
- User Administration Arrives in Webmaster Tools April 12, 2012Google’s Webmaster Tools recently introduced a User Administration panel to allow site owners the ability to give rights to others to view their information. Here is a video demonstration of how it works. […]
- Google Doodle Melts our Cold, Cold Heart… February 14, 2012Google latest Valentines Day Doodle Melts our Cold, Cold Hearts. […]
- Congratulations to Search Engine Academy for 10 Years of SEO Training Leadership February 10, 2012The Tampa SEO Training Academy is pleased to announce that Search Engine Academy’s Director of Training, John Alexander, is celebrating his 10th year offering SEO Training Workshops to individuals and businesses from around the world. John has been a trailblazer in the SEO Training industry as he and his original partner Robin Nobles were one of […]
- Celebrating 5 Years of Educating Students in the Ways of Internet Marketing and #SEO January 2, 2012Hard to believe that 5 years ago this month I began training students on the best tips, tactics and techniques for achieving top ranking in the search engines. Since then hundreds of students have come through my class room and have gone on to great success for their businesses or that of their clients. To celebrate, […]
- Free Webinar: Stretching Your PPC Marketing Dollars to the Max! November 18, 2011If you've ever received one of those coupons for $100 of FREE Advertising from Google AdWords but were not sure what to do with it or if you've ever felt burned by Pay-Per-Click or thought PPC is just not worth it, you're not alone. Register for my free 45 minute webinar is entitled: Stretching Your Pay-Per-Click Marketing Dollars to the Max a […]
Steve Scott has 391 followers
 |
||
| SEO Training Home | Register | SEO Workshops | Training Dates | Outlines | Private SEO Training | SEO Consulting | Decision Makers | Web Design Professionals | SEO Professionals | Benefits | Location | Accommodations | About Us | Media Center | FAQ's | Partners | SEO Resources | Site Map | Contact Us Social Media |
||
Enroll in our Search Engine Optimization and Internet Marketing Training Classes available in Tampa, Sarasota, Clearwater & St. Pete |
||
 |