For effective search engine marketing, you need more than just top rankings. It’s not going to matter where you rank if you are not converting sales, so remember to include strong calls to action to compel a response from the reader.

But also remember that people often get accustomed to the same type of terminology if it is repeated over and over again.

Practice coming up with new ways to describe a “call to action” so that it still delivers value, but does not get ignored.

The same is true when describing a special bonus or a guarantee. Work to make your “calls to action” memorable. Make them stand out on the page.

A good rule of thumb to remember is this; use 2 calls to action on each page. One should be above the fold and then again below the fold at the bottom of the page.

Not too long ago I wrote a post on using a “call to action” on your pages. It’s a great read and gets into a lot more detail about how and where to use a “call to action”.

If you would like to get the SEO Tip of the Day please sign up at our website http://www.tampa-seo.com/.

Stay tuned, more expanded SEO Tips are on the way.

Are you using link text that contains your keyword phrase on each
page of your website?

In other words, if your Web page is optimized for
“Natrual Detoxing Body Wraps” are you using Natural Detoxing Body Wraps as
link text somewhere on the page?

What could you be linking to?

• An additional page on your Web site with more information about
  natural detoxing body wraps
• A product page where you’re selling natural detoxing body wraps
• A page containing pictures of people using natural detoxing body wraps
• Yes, you could be linking to another site, but only if you want to send your customers to another Web site.

linking your website’s pages to each other is one of the primary SEO elements needed on each of your pages. Using keywords when linking from one page in your site to another gives you even more of an edge in the search engines. It is also one of the 60 onsite elements that needs to be done to fully optimize your web page.

One of the reason for using internal linking is so the search engine spiders can crawl deeper into your site. You are also passing page rank to the pages you are linking to. Each link shares page rank, so if you have 10 links on a page going out to other pages within your site, each link is passing 10% page rank to the page it links to. It is a good idea not to go over board with your links in your content because the spiders consider the navigational links when dividing page rank. As a rule of thumb you shouldn’t have more than 100 links on a page.

There is also a practice known as page sculpting that uses no follow tags to limit spidering but that is for another post.

To sum it all up, make sure your website’s pages link to each other via links contained within the content and be sure to use your researched keywords whereever possible as your the link text.

Spam refers to any strategy that is designed to “cheat” the search engines into giving you a higher ranking than your page deserves. Many websites employ spammy techniques without realizing they are doing it.

For instance, look closely at the “Head” section of your Web page. If you see meta tags like subject, author, copyright, and publisher you should be aware that they are NOT meant to be used as places to stuff keywords. This is spam.

Never put keywords into these tags in an attempt to influence ranking. You are actually better off getting rid of the tags altogether. They’re not needed on your pages, (even if you’re using them correctly.) As a matter of fact, there are several places you DON’T want to stuff your keywords on a web page.

Here are some rules to keep in mind for keyword placement:

• Don’t put too many keywords in your meta tags – Keyword stuffing is when you place several keywords in one area. Each pages should focus on 1 to 2 keywords. The content on that pages needs to relate to those keywords. Putting several keywords in a title tag or description tag takes the focus off of the main keyword you want to be found for. You should actually have no more than 12 to 15 keywords in your keyword meta tag and this is the only place where that many keywords should go at one time.
• Don’t put keywords in the alt tags – Alt tags should be used to describe your image. They also display descriptive information about the image when you roll over it with your mouse. In addition, people with handicaps that require the computer to read the contents of a page to them. Since the whole idea of having a website is to give your reader the information they want, a bunch of keywords isn’t going to help. The search engines know this and consider atl tags stuffed with keywords to be spam.
• Don’t put keywords in your content haphazardly – Too often I am reading content on a web page and it’s a little off due to the copywriter throwing keywords in the content just to make sure they get in there. You have to think of your content as king. Content should read well with a flow that keeps the reader wanting to read more.
• Don’t put a bunch of keywords at the bottom of your pages – This is a big no no and will get you flagged. Often, I scroll to the bottom of a page and see a huge paragraph of keywords. Not only is this monster list of keywords there, it’s in an almost unreadable font and color. This is spamming and keyword stuffing and will get you in trouble.

If you are not sure if you are stuffing or spamming, look at it like this… If you have to ask yourself, is what I am about to do considered “black hat” or are you thinking you could trick the search engines to get higher rankings, than you probably are spamming. They may not catch on right away but they will eventually and the end result could be disasterous.

If you would like more SEO tips, sign up for our SEO tip of the day or subscribe to this blog so you can get the more expanded tips. We also offer SEO training, course information and training locations if you would like to expand your SEO knowledge and skill set.

Without following every single link on your site, how can you be sure that your pages are simply not found by the search engines?
It’s a good idea to include a link to your sitemap on each new high performance page you create.  A great place for a site map is in the bottom navigation of every page of your site.

A site map is a super important piece of the SEO pie for your online marketing efforts.  If you do not have one you are missing on a lot of opportunity for the search engine robots to index every page of your site.  Think of your site map as spider food.  We don’t just want to feed our search engine spiders but we want to give them high quality nutrition.  A simple site map that just lists the names of each page in your site isn’t enough quality spider food.  You need one with more "MEAT".  You need a site map that is high in keyword rich text. Below is an example of a good site map and a not so good site map.

Not enough spider food:

Great Spider food:

If you noticed, there is a lot more detail in the site map on the right. This is the way your site map should be set up. We have created a page here that has the title, description and keyword meta tag for each page of the site. This is great spider food.

If you don’t want to do this by hand we have an awesome program that we use called Site Map Pro.  This neat little tool creates your entire sitemap in a few seconds and is easy to use.  Check it out if you want to give the search engine spiders more food from your site. 

Your next SEO tip will be coming soon.  If you would like to create a more seo friendly site map try out this technique.

Are you working on some new Web content for the search engines this
week? Here are 3 elements to keep in mind:

1. Create content that is original and genuinely useful to your
visitors. Content is King so if your not a good writer your best best is to invest into a copy writer that is familiar with SEO.

2. Create high quality content that engages the visitor serves a
purpose.

3. Give your readers answers to their query’s as well as link your content to other relevant pages within your site as well as out to other sites.
4. Remember the H1 tag or heading of a page needs to make your reader want to read the first paragraph and the first paragraph should make your reader want to move on to the second and so on.
5. Keep your paragraphs in small bite size portions. Most people skim the web and don’t want to read long bulky paragraphs.

For more ideas, remember to read:
20 Ideas for creating traffic rich, search engine friendly pages
http://www. searchengineworkshops. com/articles/20ideas. html

If you would like more SEO tips, visit www. tampa-seo. com to sign up for the tip of the day.

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