Archive for September, 2008

Build Relationships for SEO Success

September 26th, 2008

No matter what industry you’re in, build relationships.

I’m referring to real, honest, long standing relationships built on a foundation of trust. Surround yourself with the very best in your industry.

No one can be the “best” at everything. No one can know everything. But with these relationships, you can pool your resources and keep yourself informed. Everyone has their own strengths and weaknesses. By combining your strengths with others, you can help to offset your weaknesses.

But, be sure to build these relationships honestly and make absolutely sure that they’re real. Otherwise, there will be no foundation at all if they aren’t.

Social media sites such as Linked In, MySpace, & FaceBook are great places to start finding people in your industry. Make sure to establish a business account separate from your personal one.

Once you’ve established an account search for groups and people related to your industry and request to be their friend. Then make contact. Introduce yourself, and be active in the community you are a part of.

Social media sites like these may not pass to much in the way of page rank or link juice to your site but rather brand you and your business.

If done correctly you should see an increase in traffic to your site. You can see this through your analytics.

If you would like to receive more SEO Tips more often then check out www.tampa-seo.com and sign up for our SEO tip of the day.

K.I.S.S. – Keep your website simple for the search engines.

September 19th, 2008

The search engines love simplicity, so give it to them.

Two ways you can do this is by using CSS (cascading style sheets) or by creating a simplified version of your site with out all the bells and whistles.

CSS is a great way to get rid of unwanted code bloat. Code bloat is when you use inline and on page styling instead of putting it in an external style sheet. If your web site has too much in the way of code bloat then you may loose points from an SEO standpoint.

There are more than 60 things to do on each page of your site to fully optimize it. Code bloat is one of these elements. Reducing code bloat can increase your page load time, help you to better read and modify the code, keep your code more organized and help your rankings in the search engines.

More than likely code bloat is not that big of a deal from an SEO standpoint. It probably holds about as much weight as the keyword meta tag does.

However, if you have a competitive site that needs to rank for competitive keywords, you want to make sure you hit as many of those 60 on-site page elements as possible.

Remember, every little bit helps.

Invitation to the Tampa Search Engine Optimization MeetUp on October 2nd

September 18th, 2008

Have you ever noticed that even though there are tons of “Social Networking” sites, more often than not you never actually meet anyone face to face?

In keeping with the idea of actually being “Social” and meeting new people, the Tampa SEO Training Academy is pleased to announce that we have taken over as the organizer of the Tampa SEO and Internet Marketing Meetup Group on Meetup.com.

MeetUp.com is a social media site that can help introduce you to other people in your area that have the same interests as you. With groups ranging from dog trainers to entrepreneurs to working moms or sports nuts, everyone can find other “people in their neighborhood” to meet.

The Tampa SEO and Internet Marketing Meetup.com group is dedicated to bringing together and educating people from all over the Tampa area who have any interest at all in Search Engine Optimization or Internet Marketing. Beginners and Experts alike are encouraged to attend and participate.

Our next SEO Group MeetUp will be held on October 2nd starting at 6pm.

Topics to be discussed will include:

  • Got a problem or need some answers? – Ask anything!!!
  • Thoughts on Google Chrome.
  • What’s your favorite on-page SEO tactic?
  • What’s your favorite off-page SEO tactic?
  • Favorite Linking Techniques
  • Social Media Monitization
  • Open Discussion.

We will be meeting at Peabody’s Billiards and Games which is located just off I-75. It’s also just a short drive from the Bearrs exit on I-275. Peabody’s management has promised us our own room in the Palms and said they would also offer us a drink and food special. They also have wireless access.

Obviously, no single location will be convenient for everyone to attend. However, we’ll only be doing Meetup’s once a month. So… if you have any interest at all in SEO and Internet Marketing or if you’ve never attended a Meetup before, try to make it out on the 2nd. I encourage you to give it a shot.

Just visit the following Meetup URL to RSVP – Yes, Maybe, or No:
http://seo.meetup.com…

Either way, by becoming a Meetup member you’ll be notified of upcoming Tampa SEO Meetups and other events and you can search for Meetup Groups about other areas that interest you. Best of all, you’ll actually meet real live people from the Tampa area who share the same interests as you.

I look forward to Meeting up with you!

Steve Scott
President
Tampa SEO Training Academy

Increase your rankings with link building

September 15th, 2008

Your Expanded SEO tip for today.

Get creative with your link building strategies. If you have a travel site, what about creating a special area where your clients can post stories, coloring sheets, and pictures of their recent
trip? Don’t you imagine your clients would then link to the page devoted just to them? As a bonus, you’re also building valuable content for your site.

Link building is vital to getting rankings in the search engines. You need to be doing a little each day. Whether you are adding your site to a directory or requesting a link from someone related to your industry, you need to be doing something in the area of link building weekly if not daily.

Let’s say you just add 2 links a day to your site. Let’s then say you only build links 5 days a week since your probably off on the weekends. :) That’s 10 links a week and 520 links a year. This number doesn’t include the links you will build by implementing a strategic article and press release campaign as well as anything you may be getting from your social media efforts.

Now you may be thinking 520 links in a year isn’t a lot, but this method looks natural to the search engines which will keep you from getting any unwanted flags or bans by them.

If you would like to receive more SEO Tips more often then check out www.tampa-seo.com and sign up for our SEO tip of the day.

Google Chrome – New Web Browser from the Search Powerhouse

September 2nd, 2008

Guess what folks.. Google has entered the browser business with what they call “a fresh take on the browser”. Its name is Google Chrome and you can download it here.

Basically, Google decided to design a new kind of browser from the ground up using only the best features and tools you want.

As stated in a release on Google’s Blog, posted by Sundar Pichai, VP Product Management, and Linus Upson, Engineering Director,

“To most people, it isn’t the browser that matters. It’s only a tool to run the important stuff — the pages, sites and applications that make up the web. Like the classic Google homepage, Google Chrome is clean and fast. It gets out of your way and gets you where you want to go.”

That sounds like my kinda browser! It actually reminded me of my days at General Re Financial Products when we were using Lotus Notes as our pseudo-desktop for email, work-flow apps, and more.

Based on what I’m reading, Google is positioning Chrome as a new kind of online operating system where potentially you’ll only need a dumb terminal to connect to the web and have everything you need at you disposal once connected.

The official launch of Chrome is not until tomorrow. Apparently, the only reason for the announcement is someone unintentionally

“hit ‘send’ a bit early on a comic book introducing our new open source browser, Google Chrome.”.

Chrome is a totally open source browser that uses multiple process in an effort to keep memory under control and keep the whole browser running nice an smooth. It even has a “task-manager” type tool to see which website is hogging the most memory.

IN typical Google fashion, they are using a comic book to explain what they’ve come up with. You can check that out here! At one point while reading through the comic the word WOW came out of my mouth. This sounds like a very interesting development from Google.

As for me, I’ve just finish the download and I’m about to install it. I’ll let you know what I think about Chrome soon.

The gauntlet has been thrown! Does that spell doom for for IE, Firefox and others?

Why don’t you let me know what you think!