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SEO News

Knowledge-Based Trust In Search Rankings

Slashdot has recently reported that Google has tapped a Cornell research team’s paper to re-develop Google’s algorithm that considers the amount of incorrect facts on a given page as a measure of trustworthiness called knowledge-based trust. Pages with a… Continue reading

Google Doodle Melts our Cold, Cold Heart…

Google latest Valentines Day Doodle Melts our Cold, Cold Hearts. Continue reading

Celebrating 5 Years of Educating Students in the Ways of Internet Marketing and #SEO

Hard to believe that 5 years ago this month I began training students on the best tips, tactics and techniques for achieving top ranking in the search engines. Since then hundreds of students have come through my class room and… Continue reading

Facebook Group or Fan Page? How to choose.

I’m often asked in my SEO Training classes and in face to face meetings if it’s better to have a Facebook Group, Facebook Fan Page or both.  Here’s a good, short & sweet article from Search Engine Journal that… Continue reading

Google Retires Web Alerts, Replaces With ‘Everything’ Option

If you’re a fan of Google Alerts like I am, you’ll be saddened to learn that it might be disappearing soon.  Here’s some info about it’s potential demise.

Google Retires Web Alerts, Replaces With ‘Everything’ Option.

Recent SEO Blog Posts

  • Getting the Most out of Channel Groupings in Google Analytics

    For several months we had one of our eCommerce clients start a social media campaign, focusing on Facebook, Twitter, Google+, Instagram, and Pinterest. Our client was very skeptical of these services and social media in general, but after a year of courting the idea, they finally gave us the green light. This campaign began at […]

  • Categories & Tags

    Every third Thursday of the month, we host a Tampa SEO meetup at Peabody’s in New Tampa.

    For March, we discussed the differences between categories and tags, as well as how to optimize them for the best SEO visibility. We’ve included many WordPress-specific examples and tricks, but categories and tags are used on many content management systems.

    Below […]

  • Google Knowledge Vault might place facts as a larger factor than links.Knowledge-Based Trust In Search Rankings

    Slashdot has recently reported that Google has tapped a Cornell research team’s paper to re-develop Google’s algorithm that considers the amount of incorrect facts on a given page as a measure of trustworthiness called knowledge-based trust. Pages with a higher amount of factually correct information may rise in the rankings, where sites with more incorrect facts, […]

  • Secrets of WordPress SEO by Yoast

    Every third Thursday of the month, we host a Tampa SEO meetup at Peabody’s in New Tampa. This past meetup was titled “Secrets of WordPress SEO by Yoast” to go over all the amazing features of Yoast’s amazing WordPress SEO plugin. We’ve added the presentation to SlideShare so any one can get up to speed on this […]

  • Link BuildingWhy Link Building Really Should Be Organic and Natural

    My previous blog post was about why link directories and articles directories lost their value. Recently, John Mueller of Google Switzerland, in a Hangout video, was asked a question about whether link building was in anyway good for webmasters? Mueller basically says that he would try to “avoid that”.

    So wait, Google is now saying […]

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