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Steve Scott

Handling Negative Consumer Comments

I was reading a blog post today dealing with negative reviews. With all that is offered on the web today, you have to be able to take the good with the bad. In a lot of ways the internet has opened doors and windows of opportunity to businesses all over the world....

Comparison Shopping Sites for SEO Success!

Let’s be honest, customers want to be sure they are getting best deal out there. You want to give them the best, but still want to stay competitive. In that case, it’s smart for you to start looking a little more into the products you are offering. For those of us new...

How to Make Your eCommerce Site Stick Out!

Congratulations on starting the process of business success! For those of us who haven’t quite started, creating an eCommerce website is the first step. (P.S. – there is more information on eCommerce in our past blogs!) Once you’ve got your website published,...

The Best eCommerce Platforms for 2019!

The Best eCommerce Platforms for 2019! Starting a business is a pretty difficult task to take on. Especially if your business is based solely on product sales. One way to make the process a bit easier, and ensure sales for your company, would be to bring your business online! If you read through our last...

Is eCommerce Taking Over the Internet?

If you’ve gone to the mall lately, you’ve probably noticed most of the big-name stores wiping their shelves clean, having massive sales, and preparing to close their doors for bankruptcy. Technology continues to develop and improve making almost everything accessible...

Do Analytics Rule SEO?

Do Analytics Rule SEO? If you’ve had the chance to read through any of our recent articles, you’ve probably gathered that analytics are a big deal for optimization. In fact, some may even say that analytics rule SEO, and it is the key to a successful SEO strategy. Analytics can be thought...

Analytics: Filters and Segments

Take a minute to consider how difficult optimization would be if we didn’t have tools to receive analytics. Knowing how to use results from analytics to your advantage can be crucial. But first, you have to learn about the different techniques that are available to...

Social Media Marketing Made Easy!

It doesn’t matter whether you are a brand new company or a big business. Regardless of size, social media marketing is always a great way to gain brand recognition. You may think social media should be used specifically for personal interactions. However there are...

Start Marketing on Social Media!

The number of active users on social media continues to grow. Think of yourself as a fisherman. The fish are social media users. If you throw your bait into the water (posts about your products), fish will start biting (sales!). Your customers, or target audience, are...

Reducing Redirects to Improve Site Speed

Reducing redirects is essential to your search engine optimization strategy. Not many users are willing to wait through a long load time, myself included. Let’s be real, when we want information, we want it at our pace….we want it yesterday. So what are...

5 Ways to Improve Site Speed

While the future is unpredictable, we can almost guarantee that website speed will always matter. Site monitoring should be one of your top priorities. When your site speed is doing well, so are your rankings on search engines. If you prioritize this, you will improve...

Testing the Speed of Your Website

Testing the Speed of Your Website As mentioned in our previous article, there are several factors that come into play to ensure your website is operating efficiently. Testing the speed of your website is one of those factors. Also, it is important to gain a basic understanding of site speed and the...

The Importance of Great Site Speed

The Importance of Great Site Speed Site speed is essentially a never-ending challenge in the SEO field. We all want our websites to be operating quickly and efficiently. During the ranking process, site speed is typically a heavily weighed factor.   Did you know a search load time exceeding 0.4 seconds...

4 Ways to Optimize Your Site for Mobile Search

4 Ways to Optimize Your Site for Mobile Search Whether it’s through voice search technology or a manual search from a mobile device, mobile searching has taken over search engines. We are constantly on the go and trying to receive information quickly, forcing Google to switch to mobile-first indexing. Naturally,...

Link Building 101

Link Building 101 Grab your pencils and paper, and get ready to learn some of the ins-and-outs of effective link building. Whether you have just started your search engine optimization journey, or you’re an SEO professional, there is always room to learn about new and successful link...

The Best Tools to Utilize Link Building

The Best Tools to Utilize Link Building Link Building in the Best Way Possible If you’ve read any of our recent blogs, you’d know we’ve touched on several topics of link building. Developing and keeping a good link building strategy is crucial to your success in search engine optimization. Technical SEO can...

Are Sitemaps Important to SEO

Some years back, at the dawn of the internet, marking sitemap optimization when drawing an SEO plan was a task of high priority. There are many articles teaching how sitemaps can cure SEO issues such as poor internal linking, duplicate content, site indexation...

Making Sure People Notice Your Blog

Making Sure People Notice Your Blog Writing a blog is great- but how do you get people to notice your blog once it’s written?  Writing great content, posting on social media, and taking advantage of online ads are all great ways to get your blog noticed. Building an Audience for Your Blog If you...