I was reading a blog post today dealing with negative reviews. With all that is offered on the web today, you have to be able to take the good with the bad. In a lot of ways the internet has opened doors and windows of opportunity to businesses all over the world....
When working on your content strategy, it is crucial to avoid making the same mistakes that most other marketers are committing. What we’re going to say in this article might surprise some of you, as it goes somewhat against the grain. However, the truth is that many...
Let’s be honest, customers want to be sure they are getting best deal out there. You want to give them the best, but still want to stay competitive. In that case, it’s smart for you to start looking a little more into the products you are offering. For those of us new...
Congratulations on starting the process of business success! For those of us who haven’t quite started, creating an eCommerce website is the first step. (P.S. – there is more information on eCommerce in our past blogs!) Once you’ve got your website published,...
Starting a business is a pretty difficult task to take on. Especially if your business is based solely on product sales. One way to make the process a bit easier, and ensure sales for your company, would be to bring your business online! If you read through our last...
If you’ve gone to the mall lately, you’ve probably noticed most of the big-name stores wiping their shelves clean, having massive sales, and preparing to close their doors for bankruptcy. Technology continues to develop and improve making almost everything accessible...
After reading our past few articles (if you haven’t, you may want to backtrack and take a look!), you’ve probably gathered the basics of this topic. The benefits are quite literally never-ending when it comes to success in analytics and conversions. You may be asking,...
If you’ve had the chance to read through any of our recent articles, you’ve probably gathered that analytics are a big deal for optimization. In fact, some may even say that analytics rule SEO, and it is the key to a successful SEO strategy. Analytics can be thought...
Take a minute to consider how difficult optimization would be if we didn’t have tools to receive analytics. Knowing how to use results from analytics to your advantage can be crucial. But first, you have to learn about the different techniques that are available to...
As far as promoting your business goes, it is not a bad idea to start incorporating some paid ads on Google. Utilize your keywords, create awesome graphics, and hope for the best, right? Well, yes. However, providing behind-the-scenes information on what is generating...
It doesn’t matter whether you are a brand new company or a big business. Regardless of size, social media marketing is always a great way to gain brand recognition. You may think social media should be used specifically for personal interactions. However there are...
Digital marketing goes beyond just search engines. If you limit yourself to just search engine result page goals, you are cheating yourself out of possible success. One way to help your online recognition is posting regularly to social media. One of the best apps for...
When it comes to your marketing efforts, it should come as no surprise, that social media is the way to go. Particularly, if you are looking to start marketing a small business. Aside from search engine optimization, effectively using social media apps can provide...
The number of active users on social media continues to grow. Think of yourself as a fisherman. The fish are social media users. If you throw your bait into the water (posts about your products), fish will start biting (sales!). Your customers, or target audience, are...
Reducing redirects is essential to your search engine optimization strategy. Not many users are willing to wait through a long load time, myself included. Let’s be real, when we want information, we want it at our pace….we want it yesterday. So what are...
While the future is unpredictable, we can almost guarantee that website speed will always matter. Site monitoring should be one of your top priorities. When your site speed is doing well, so are your rankings on search engines. If you prioritize this, you will improve...
As mentioned in our previous article, there are several factors that come into play to ensure your website is operating efficiently. Testing the speed of your website is one of those factors. Also, it is important to gain a basic understanding of site speed and the...
Site speed is essentially a never-ending challenge in the SEO field. We all want our websites to be operating quickly and efficiently. During the ranking process, site speed is typically a heavily weighed factor. Â Did you know a search load time exceeding 0.4 seconds...
Whether it’s through voice search technology or a manual search from a mobile device, mobile searching has taken over search engines. We are constantly on the go and trying to receive information quickly, forcing Google to switch to mobile-first indexing. Naturally,...
Mobile search and desktop search have been head to head for quite some time. While both mobile and desktop searching methods are used frequently, in a race to the finish, mobile search comes out on top. Ultimately, there’s not necessarily a competition between mobile...
Grab your pencils and paper, and get ready to learn some of the ins-and-outs of effective link building. Whether you have just started your search engine optimization journey, or you’re an SEO professional, there is always room to learn about new and successful link...
“OK Google, tell me how to optimize my website through voice search technology”. Google is constantly working on new and effective ways to conduct searches. One method that has surely taken off, is Google voice search technology. The mobile search...
Link Building in the Best Way Possible If you’ve read any of our recent blogs, you’d know we’ve touched on several topics of link building. Developing and keeping a good link building strategy is crucial to your success in search engine optimization. Technical SEO can...
Whether you’re just starting with a small business, or developing a franchise, it is important to have an effective local search engine optimization strategy. If you’re just hearing about local SEO, and have no idea how to execute your efforts, don’t panic. The...
Did you know that over 60 million people use digital assistants to conduct voice searches? In the never-ending world of developing technology, you do your best to keep up with the newest developments. One of those developments is voice search technology. The amount of...
Professional Link Building First things first. Do not let your pride steer you away from seeking a professional link builder or professional link building services. Sometimes, if you abandon the task of keeping up with your bad links, you can get put in a tricky...
Some years back, at the dawn of the internet, marking sitemap optimization when drawing an SEO plan was a task of high priority. There are many articles teaching how sitemaps can cure SEO issues such as poor internal linking, duplicate content, site indexation...
Before trying to get your website to start ranking in search results, make sure you have your site submitted to search engines such as Google, Bing or Yahoo. If these search engines does not recognize your website/web page, ranking is an impossibility. Search engines...
Google Local Services Ads are the latest expansion that Google is making in the local SEO strategy department. They can be an incredibly valuable tool for reaching a local audience if you use them properly! Making the Most Out of Google Local Services Ads...
Writing a blog is great- but how do you get people to notice your blog once it’s written? Writing great content, posting on social media, and taking advantage of online ads are all great ways to get your blog noticed. Building an Audience for Your Blog If you...