Steve Scott

The Basics of Google Local Service Ads

The Basics of Google Local Service Ads When it comes to local search, online marketing is at its peak.  This is because more and more users are using smartphones to find the businesses they want and the businesses that are nearby.  This is why local search is the new focus for Google ads. Local Services...

Great Tools for Keyword Research

Great Tools for Keyword Research Online marketing is where most companies are investing these days.  Why?  Because it makes sense. The majority of the population is online, and they’re using the internet for just about everything. If their car breaks, they grab their phones and look up where they can...

Best Practices for Website Buttons

Best Practices for Website Buttons If you’re investing a lot of time and effort on your site, go the extra mile and make sure every feature gets you the most traffic and conversion. Small as it may appear, the navigation system and the labels you use for your site affects both. Website Menu Strategy is...

Tips for a Faster Website

Tips for a Faster Website When it comes to website design, speed is important.  In fact, according to SEO experts in Tampa, having a website that responds quickly is one of the things Google looks for when deciding which websites to show first.  A slow website can penalize you on search...

Using Split Testing and Conversion Tracking

When you’re investing a lot of time, effort and money on online marketing, you want your methods to work for you and convert into sales. Otherwise, there is no point in maintaining them. Sometimes, it can seem that all you have to do is push the right buttons to make...

Using Google to Enhance Your Business

Using Google to Enhance Your Business Google has features that can enhance almost every aspect of your life, and among these Google features are ways to enhance your business. Having a business is a lot of work, and a strong support system like Google can help you accomplish your daily goals at work....

How a Google Account Can Improve Your Lifestyle

How a Google Account Can Improve Your Lifestyle When people think of Google, they tend to think of search engine optimization benefits and query results.  What they don’t realize, is that Google can be used for personal reasons as well. Google has a lot of useful features that can help you organize and...

How Google’s Algorithm Works

How Google’s Algorithm Works Google, being the world’s most popular search engine, is every company’s biggest feat to conquer. Understanding the algorithm that allows a site to rank better is the key to search engine optimization on Google. The truth is, most searchers will not go past the first...

Local SEO FAQ’s

Local SEO FAQ’s Local SEO has become a necessity for businesses in the past few years, with more and more business owners becoming aware of its value. Still, there are many myths that surround this effective online marketing tool. To better understand what it is and what it isn’t,...

Social Media Marketing Fails

Social Media Marketing Fails Social media is now the where most businesses are able to directly interact with their customers, thanks the billions of users from all walks of life that frequent it. It’s no surprise that social media has successfully revolutionized how businesses present their...

Tips for High Visibility on Facebook

Tips for High Visibility on Facebook Facebook is now 1.94 billion-strong. That’s only the active users who log in at least once a month. 1.28 billion of that population visit Facebook on a daily basis. Imagine the reach a company has on that huge group which spends an average of 20 minutes on the site....

The Importance of Keyword Research

The Importance of Keyword Research In a world driven by online presence, most businesses are inclined to market not just through online methods. That’s why even well-known brands spend a lot of money to make sure that their site is targeting the right people and bringing in a market that can be...

Customer Review Strategies and Tools

Customer Review Strategies and Tools When it comes to local search engine optimization, having a review strategy is an absolute must!  Reviews are very important to your standing online, as well as the conversion of people searching for your business.  People are more likely to book your service or visit...

Top Local SEO Ranking Strategies

Top Local SEO Ranking Strategies Every local business has competition.  How will you stand out from yours?  The answer is found in Local Search Engine Optimization.  Local authority is achieved by combining a variety of strategies in order to market your business online to your geographic audience.  ...

7 Steps to Getting Into Google Maps

7 Steps to Getting Into Google Maps To increase the potential of your local SEO rankings, getting listed on Google Maps is essential.  When you Google a business, local listings show up first due to the Google Maps feature.   If you are already on Google Maps, this article is not for you. However, if...