Steve Scott

Tampa SEO Tells You How to Fight Negative Reviews

Tampa SEO Tells You How to Fight Negative Reviews Building your business takes time, money and hard work.  Tampa SEO Training Academy knows this. So, when you receive negative feedback, it can be discouraging.  On the internet, negative feedback can seem like it is etched in stone, and it never really goes away.  ...

How to Monetize your Blog

How to Monetize your Blog Blogging has all sorts of benefits. People blog to voice their opinions, promote their business, optimize their website, and boost their rankings. People also blog to make money. If you’ve noticed that your blog has started to gain a following after attending our SEO...

Blog Post Checklist for WordPress Authors

Blog Post Checklist for WordPress Authors On September 26th, 2015 at 9AM, I delivered a presentation titled “Blog Post Checklist” at the 2nd Annual WordCamp Tampa. This blog post is an example of all the items discussed in the checklist, as well as providing all the slides to those in attendance...

Website Speed: Above the Fold in 1.923 Seconds

Website Speed: Above the Fold in 1.923 Seconds Nothing makes your website perform better for your user or search engines than speed. Nothing will remind you that auto racing is a team sport like the pit stop. Imagine being in the lead with a lead of several seconds and increasing that gap on your closest...

How Many WordPress Plugins Is Too Many?

How Many WordPress Plugins Is Too Many? I’m often asked the question, is there a limit to the amount of plugins that WordPress can have? Or, do you have a limit? The answer is that there is no limit, but the fewer is always better. The truth is that it really depends on variables such as your hosting...

Optimizing For Bing

Optimizing For Bing Google has maintained its status as the de facto search engine for the web for almost 2 decades now. Microsoft has spent billions to just maintain second place. However, Bing’s market share is still in the double digits. Also, since Bing powers Yahoo search, the...

Can’t Afford SEO? Do This ONE Thing Instead

Can’t Afford SEO? Do This ONE Thing Instead If you’ve ever attended any of Steve Scott’s SEO training classes, you’ll learn that there are hundreds of factors that need to be considered to ensure that your site is technically up to snuff as well as take advantage of all the opportunities available to rank well....

Fix Missing hentry Structured Data

Fix Missing hentry Structured Data You may have noticed that Google Search Console (formerly Webmaster Tools) has been including notifications of Structured Data warnings for hentry data types such as missing: author, missing: update, and missing: entry-title, particularly for websites using WordPress....

Click-To-Call For Your Website

Click-To-Call For Your Website In December 2013, mobile phone internet usage exceeded PC usage, and since April 2015, Google announced that not having a mobile-friendly version of your website will harm your rankings on those devices. At this point, I should not have to explain the importance of...

SEO Tools We Use On a Daily Basis

SEO Tools We Use On a Daily Basis The amount of data required to analyze and research opportunities for SEO in today’s climate is getting more and more massive each day. Managing that data and combing through it to make decisions is important, and just as you should trust the tools in your garage to...

Google Drops Google+ Requirements For Products

Google Drops Google+ Requirements For Products Google is now dropping the requirement that Google+ must be used for its products beginning in the coming months with YouTube. For several years now Google has forced users into using their Google+ platform with all their products. This is great if you’re an Android...

And Then They Called It Yoast SEO

And Then They Called It Yoast SEO Version 2.3 includes a few new features, but nothing ground breaking. I normally don’t talk about each new version of Yoast SEO, but since I’ve done a handful of presentations about the plugin in the last few months at some local Tampa SEO and WordPress Meetups, I’ve...

How to Stop Referrer Spam

How to Stop Referrer Spam While it’s been around for years, referrer spam or referral spam is growing at an extraordinary pace in 2015, ruining Google Analytics data for website administrators, business owners, and data geeks. If you’ve invested your time into customizing your channels and...

Introducing Ask The SEO Expert

Introducing Ask The SEO Expert Tampa SEO is introducing a monthly “Ask the SEO Expert” on the 3rd Monday of every month, beginning with this coming June 15th. Call SEO Expert Steve Scott between 9:00 AM to 12 PM EST at 1-877-736-7361 x711. No appointments. First-come, first-served....

Google’s Mobile Algorithm Update

Google’s Mobile Algorithm Update Google rarely announces updates to their algorithm head of a change. Usually they announce it afterwards or not at all, leaving SEO experts either praising or shaking their fists at the search giant’s updates. However, Google has announced that on April 21st, 2015...

Making use of Google’s Knowledge Graph

Making use of Google’s Knowledge Graph I’ve spoken about Google’s Knowledge Graph previously, but only compared to their proposed Knowledge Vault. Since Yoast’s WordPress SEO 2.0 was released with additional settings to encourage the use of the Knowledge Graph, and with the recent discussions of a...

Yoast WordPress SEO 2.0

Yoast’s WordPress SEO 2.0 has been released with a new feature and a more streamlined menu. I had a feeling this would happen just a week or two after my Tampa SEO Meetup about Yoast’s WordPress SEO plugin. J Re-Structured Menu First, you’ll notice that the Yoast...

Categories & Tags

Every third Thursday of the month, we host a Tampa SEO meetup at Peabody’s in New Tampa. For March, we discussed the differences between categories and tags, as well as how to optimize them for the best SEO visibility. We’ve included many WordPress-specific...

Knowledge-Based Trust In Search Rankings

Slashdot has recently reported that Google has tapped a Cornell research team’s paper to re-develop Google’s algorithm that considers the amount of incorrect facts on a given page as a measure of trustworthiness called knowledge-based trust. Pages with a higher amount...

Secrets of WordPress SEO by Yoast

Every third Thursday of the month, we host a Tampa SEO meetup at Peabody’s in New Tampa. This past meetup was titled “Secrets of WordPress SEO by Yoast” to go over all the amazing features of Yoast’s amazing WordPress SEO plugin. We’ve...

Why Link and Article Directories Are Valueless

There was a time when Google recommended for websites to place links on link directories and article directories. This made link building a cinch because most directories were begging for content to populate their websites. Before search engines became the de facto...