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Analytics: Filters and Segments

Analytics: Filters and Segments was last modified: November 20th, 2018 by Steve Scott
Take a minute to consider how difficult optimization would be if we didn’t have tools to receive analytics. Knowing how to use results from analytics to your advantage can be crucial. But first, you have to learn about the different techniques that are available to...

Conversion Tracking With Google

Conversion Tracking With Google was last modified: November 20th, 2018 by Steve Scott
As far as promoting your business goes, it is not a bad idea to start incorporating some paid ads on Google. Utilize your keywords, create awesome graphics, and hope for the best, right? Well, yes. However, providing behind-the-scenes information on what is generating...

Social Media Marketing Made Easy!

Social Media Marketing Made Easy! was last modified: November 20th, 2018 by Steve Scott
It doesn’t matter whether you are a brand new company or a big business. Regardless of size, social media marketing is always a great way to gain brand recognition. You may think social media should be used specifically for personal interactions. However there are...

Reducing Redirects to Improve Site Speed

Reducing Redirects to Improve Site Speed was last modified: November 20th, 2018 by Steve Scott
Reducing redirects is essential to your search engine optimization strategy. Not many users are willing to wait through a long load time, myself included. Let’s be real, when we want information, we want it at our pace….we want it yesterday. So what are...
The Importance of Great Site Speed

The Importance of Great Site Speed

The Importance of Great Site Speed was last modified: November 20th, 2018 by Steve Scott
Site speed is essentially a never-ending challenge in the SEO field. We all want our websites to be operating quickly and efficiently. During the ranking process, site speed is typically a heavily weighed factor.   Did you know a search load time exceeding 0.4 seconds...
Mobile and Desktop Searching in 2018

Mobile and Desktop Searching in 2018

Mobile and Desktop Searching in 2018 was last modified: November 20th, 2018 by Steve Scott
Mobile search and desktop search have been head to head for quite some time. While both mobile and desktop searching methods are used frequently, in a race to the finish, mobile search comes out on top. Ultimately, there’s not necessarily a competition between mobile...