Training

Analytics: Filters and Segments

Analytics: Filters and Segments was last modified: November 20th, 2018 by Steve Scott
Take a minute to consider how difficult optimization would be if we didn’t have tools to receive analytics. Knowing how to use results from analytics to your advantage can be crucial. But first, you have to learn about the different techniques that are available to...

Conversion Tracking With Google

Conversion Tracking With Google was last modified: November 20th, 2018 by Steve Scott
As far as promoting your business goes, it is not a bad idea to start incorporating some paid ads on Google. Utilize your keywords, create awesome graphics, and hope for the best, right? Well, yes. However, providing behind-the-scenes information on what is generating...
Mobile and Desktop Searching in 2018

Mobile and Desktop Searching in 2018

Mobile and Desktop Searching in 2018 was last modified: November 20th, 2018 by Steve Scott
Mobile search and desktop search have been head to head for quite some time. While both mobile and desktop searching methods are used frequently, in a race to the finish, mobile search comes out on top. Ultimately, there’s not necessarily a competition between mobile...
Top Tools for Effective Email Marketing

Top Tools for Effective Email Marketing

Top Tools for Effective Email Marketing was last modified: November 20th, 2018 by Steve Scott
Email marketing has become one of the most widely used means to reach an audience. It’s cost-effective, targeted and personal. It allows you to control your message, who you send it to and how many times you reach out to your audience.   Try These Email Marketing...
The Dos and Don’ts of Email Marketing

The Dos and Don’ts of Email Marketing

The Dos and Don’ts of Email Marketing was last modified: November 20th, 2018 by Steve Scott
Email marketing is a great way to reach your audience in the modern age. Not only do most people have at least one email account, they often check it a few times a day. That increases the opportunity that whatever message you’re trying to communicate is sent to the...
How Google’s Algorithm Works

How Google’s Algorithm Works

How Google’s Algorithm Works was last modified: November 20th, 2018 by Steve Scott
Google, being the world’s most popular search engine, is every company’s biggest feat to conquer. Understanding the algorithm that allows a site to rank better is the key to search engine optimization on Google. The truth is, most searchers will not go past the first...