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Google Analytics Picks Up Speed

Google has officially released their asynchronous tracking tag, and are encouraging webmasters to upgrade their sites to use it.  The new tag operates “off to the side” of the regular calls to your server for your web page and does not weigh down your sites load speeds.  Since Google recently said they are looking at site load speed as a ranking factor, this new tag could be a blessing to some sites.

According to Google, the new tag “takes advantage of browser support for asynchronous JavaScript to enhance the speed in which the tracking code is loaded”.

Using the new tag also enables you to “place the Analytics snippet higher in the page without delaying subsequent content from rendering”. In other words, you will speed up your site as your page no longer has to wait for Google to access your analytics.  Pretty Sweet!

Here are a few more links for you to get you started moving to the new tag.

Get to it people.  ;-)

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