It should come as no surprise that the world has taken a liking to devices created and used for voice search. Siri, Cortana, OK Google, Alexa, and many more have recently made their debut for retail across several countries. And yes, consumers are loving it! However, these devices can make a huge impact on how you’re ranking on search engines as well as voice search technology and devices impacting optimization, and you should know why!
What is Voice Search?
To start understanding the impact, you first need to start with some basic voice search technology knowledge. Directly defined, voice search is speech recognition technology allowing users to search the internet with words or phrases spoken aloud. Voice search is exactly what it sounds like. But how does it work?
Voice search can be a bit difficult to understand when it comes to the optimization and rank. This method of search is extremely similar to a typed search on a desktop or mobile device. Except, of course, you voice aloud your inquiry. Once your smart device interprets what it is you’re looking for, you’ll be given an answer.
The Voice Search Technology Impact in 2019
So – how does this effect SEO? How does something so small have such a big effect on optimization?
The answer is pretty simple. We speak much differently than we type. If the way we speak is the key to voice search, then our keyword choices expand by hundreds. When you expand your targeted keywords, you expand your chance to be recognized for ranking purposes. Because of this, when you start to create content, keep in the back of your mind to speak with natural language, rather than with search engine dialect.
Did you know voice search is projected to account for 50% of all searches made by 2020? That’s right – in fact, some people have even said that in the near future, over half of our content will be presented without a screen!
Now, I don’t know about you, but personally, staying ahead of the curve is a hobby of mine. If you can see that something in the world of search engine optimization is trending, listen to what the experts are saying. Include long-tail and short-tail keyword phrases. Last, but not least, create meaningful content and avoid keyword spamming.
Calling on Optimization Experts
At Tampa SEO Training Academy, we don’t expect you to master SEO overnight. With the help of our Search Engine Optimization Training Classes,or even some SEO coaching, the possibilities of business success are almost endless! Contact us today at (877)736-7361.
Did you have information about voice search technology you’d like to share? What are your predictions? We want to hear from you! Leave a comment and let us know your take on voice search technology!
