If you’ve gone to the mall lately, you’ve probably noticed most of the big-name stores wiping their shelves clean, having massive sales, and preparing to close their doors for bankruptcy. Technology continues to develop and improve making almost everything accessible at the tips of our fingers. Naturally, because of this shift to a technology-first world, on-line shopping with eCommerce is taking over the internet.
What is eCommerce?
For those unfamiliar with the term, eCommerce is directly defined as a commercial transaction conducted electronically on the internet. In other words, it’s the purchasing of goods through online businesses.
How Does eCommerce Work?
One of the largest and most rapidly growing parts of the internet, are sales in online shopping. In fact, it has become the preferred choice for several people, particularly during the holidays. Instead of traveling to a local shopping center, you can jump on your computer, Google exactly the product you’re looking for, and purchase it within minutes. Next thing you know, it’s arriving at your doorstep.
Online businesses are not only taking over the internet, but also the way you do SEO. Companies involved in eCommerce avenues have a unique opportunity to gain rank through sales. If people are buying your products (and coming back in the future) your website will become more and more popular, getting you closer and closer to the a top ranking position.
Additionally, if you’re a business that sells a specific product, it is your time to shine! Many users will target a specific product, especially when ready to purchase! So optimize, optimize, optimize!
Is eCommerce Shutting Down Brick and Mortar Businesses
When you’re considering both eCommerce and brick-and-mortar stores, there seems to be a divide happening. One is taking over, and it’s clear to see eCommerce is beginning to shut down retail.
Let’s be honest, one of the first things we do when buying something like a camera, watch, shoes, etc., is open up a search engine and do some independent research. As we get further into research, we get closer and closer to the point of purchase. Finally, we start entering in our credit/debit information. Through the use of analytics, most businesses know how their customers are getting to the point of purchase.
Naturally, this makes it easy to gather more and more sales, and pinpoint what customers are looking for. It is becoming more unlikely for consumers to get ready, get in their cars, travel to the nearest mall, and fight lines and crowds to buy a product. If it’s at the tip of your fingers, it’s likely the way to go in order to save time, and money.
At the end of the day, the goal is to get your eCommerce business to stand out on the internet. Among many products available online, you want someone to buy yours. Being informed on the way consumers are thinking plays a big part in how successful this is for you.
For assistance, or more information on getting your eCommerce website to stick out, you can give us a call at (877)736-7361. Additionally, you can fill out our free SEO audit, just to see how your website is operating, and if it is user-friendly. Or, you can participate in one of our SEO Training Workshops to learn more about making your website successful.
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.