If you’re investing a lot of time and effort on your site, go the extra mile and make sure every feature gets you the most traffic and conversion. Small as it may appear, the navigation system and the labels you use for your site affects both.
Website Menu Strategy is All About Navigation
Site traffic is hugely reliant on SEO ranking, and that is based on how strategic your content is. Tip, drop downs don’t normally count, so no matter how relevant it is, it does not help you rank better. Conversion, on the other hand, is about ease of use. What is the type of navigation format that enhances the user experience? Balancing both is the key to an effective website menu strategy.
To help you come up with one for your site, here are some of the best practices in the industry when it comes to website navigation.
Personalize it. Stay away from generic labels.
The issue with most site navigation labels is that it’s too generic. It follows this expected format-based navigation, which includes labels like “Photos” or “Videos”. Although they may be easy for users once they get to your site, you’re not making it any easier to find you. Even then, they’re not interesting or need-based. Use your own labels, one that will do well on a search engine and also easy to understand and navigate your site with.
Be descriptive. What is your site about?
People go to your site to look for answers to questions that are relevant to your content or services, make more descriptive menus that do that. Not only are you adding keywords to the menus themselves — improving your ranking, you’re also making it more about the user. They will instantly see what they’re here for. It’s so prominent to repeat throughout the site that they know what you’re about at a glance. That’s why you should start using your main navigation as a place to tell your audience what you do.
Limit the number of menus.
More menus do not mean more comprehensive or more services. All it means is you streamline your own content, and it’s really confusing to use for users on your site. That lessens your opportunity to convert them because they can’t easily find what they want.
If you’re doing this to cover more content on your page for SEO, you’re doing it wrong as well. Concise navigation is actually important for SEO because of the “link juice” concept. Your homepage is given more authority than your deeper pages. The more menus you have, the more diluted the link juice becomes. That lessens your authority on the topic that you’ve based your homepage’s content. So, it’s actually self-defeating
Which tip helped you with your site? Let us know in the comments below!
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.