SEO Articles

SEO Training, Tampa, Search Engine Optimization Training, Courses, Workshops



Can I afford to be CHEAP about my Internet Marketing?

So…, what do you think? Can you really afford to be cheap about your website or your Internet Marketing budget? If you are a small business owner thinking of investing in your website, then this is a question that I’m sure has crossed your mind. Many times, I tell potential clients the price tag on a search engine optimization package and they are shocked at the numbers. They immediately reply with something along the lines of, “I don’t have that kind of money to put into a website”. The problem with thinking this way is that you are seeing your company website as an expense instead of the huge profit center it can actually be. If that’s all your website means to you, then you really need to rethink a few things. So what do we know? Look, we all know a website is a fantastic way of reaching a huge audience, where you can display images and detailed descriptions of your products and services. We also know that the Internet is the single most utilized tool for finding out information to date. However, as many have found out, having a “if you build it, they will come” attitide toward your site does not work on the internet unless it is carefully planned and executed. While extremely popular years ago, few people still go to the Yellow Pages to find what they are looking for. Less and less routinely call 411 and pay .50 to find out a phone number and many don’t wait around for the 6 o’clock news to hear the latest headlines. These days, we go to the internet!At home, at work, on our phones, even on our TV’s we’re browsing the wonder that is the world wide web. With that in mind, and knowing that the use of the internet will only continue to grow, why would you discount your website as one of the best and most economical way to get the word out about your products or services?

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Handling Negative Consumer Comments

I was reading a blog post today on Search Engine Land dealing with negative reviews. With all that is offered on the web today, you have to be able to take the good with the bad. In a lot of ways the internet has opened doors and windows of opportunity to businesses all over the world. Today, businesses have a much greater ability to share what they have to offer to a wider audience then ever before. But with that opportunity comes the option for people to exercise their freedoms and speak openly about your products and services. I have been finding that businesses that have an online presence have not fully embraced the idea of implementing certain forms of user generated content on their site, such as a forum or a blog. Many use the excuse that they don’t want to give consumers the opportunity to leave negative feed back about their products or services. But, I have to ask why?

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I’m Really Loving the Power of Squidoo

I’ve been doing a lot of research lately on web 2.0 and the whole social media experience. Through my efforts, I stumbled upon Squidoo. Squidoo is a part of the web 2.0 revolution but with a kick. See, on Squidoo you are able to basically customize your own web page, with your own content and the ability to sell your own products. You can also make money through the ads that run on your lense. It is really simple. Squidoo does it all for you. Check out the Academy’s lense to see what I’m talking about

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SEO courses get more diversified! GREAT!

In today’s busy world it is sometimes hard to get away from the office for 2, 3, or especially 5 days. Since we started offering search engine optimization training, our students and potential students have been asking if we had smaller class modules. It quickly became apparent thata demand for shorter more highly focused courses began to grow. Well, Great News! The Tampa SEO Training Academy will soon be offering individualized course modules. These individualized classes will range from 3 hours to 1 full day and can be held day or evening just about anywhere.

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