Email marketing is a great way to reach your audience in the modern age. Not only do most people have at least one email account, they often check it a few times a day. That increases the opportunity that whatever message you’re trying to communicate is sent to the right audience. What you need to do is invest your time and money in is a good email marketing strategy to take advantage of this medium fully.
Email Marketing Strategy Do’s and Don’ts
You could be spending a lot of money and putting in a lot of effort acquiring email addresses, but if they don’t convert to sales, then it’s not a smart marketing move. To help you better the navigate the world of email marketing, here are some dos and don’ts you need to remember.
DO: Acquire your email list organically.
The problem with buying a list is there’s seldom a guarantee that people who receive your emails would care to open them. Worse, they could mark it as spam. It’s better to grow your email list the right way. That means using sign-up forms that allow subscribers the option to receive your emails, or offers them some kind of value for joining your mailing list, like a free giveaway. They’ll be more receptive to your content, and you can focus on communicating to this group of people.
DON’T: Wait too long before you send out emails.
Ever heard the quote “strike while the iron is hot”? It’s true for email marketing too. When they sign up for your emails, make sure you’re keeping your business in their mind. You can send welcome emails that introduce them to the brand or your company right after they subscribe. That gesture makes them feel more important and taken care of.
DO: Personalize your emails.
The last thing you want is to make your subscriber feel he or she is just another number on your list. Make sure you personalize the emails you send, whether that’s greeting them on their birthday or adding their name in the opening line. It increases the chance of them opening your email and reminds them that you care about them specifically.
DON’T: Copy past content you send multiple times.
Nothing says you don’t care like sending the same images and content to your subscribers multiple times. Make the effort to use dynamic content, and tailor messages to the people you send it to. You can even segment your subscribers, like those who love working out, those who frequent local restaurants or those spend most their time traveling. Focus on their gender, location, and preferences.
DO: Time your emails.
To give your emails the highest chance of being opened, you should send your emails when a user will most likely open it. You can base this on their timezone and when that person’s demographic usually checks their emails.
What’s your favorite “Do” or “Don’t” when it comes to email marketing? Let us know in the comments below!
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.