When it comes to good SEO strategy, your competitors are an important component. You are probably starting to notice that you are beginning to improve your standing and gain ground on your competition just by improving your overall SEO tactics. Did you know that you can learn even more from your competitors when it comes to SEO?
How Competitors Help You Employ Good SEO Strategy
Your competition can help you with SEO strategy in a number of ways. You can take a look at the keywords they are using and try to target similar audiences by using those keywords. You can also learn which keywords not to use. For example, if all of your competition is ranking for “plumbers in Tampa”, and they are much larger and more well-known companies than you, you probably don’t want to focus too heavily on that keyword. The competition is just too high! If you notice, however, that none of them are ranking for “Tampa plumbers”, this can put you ahead of the game when you focus on that keyword.
Spying on the Competition
There are many ways to find out what your competition is doing so that you can use that information in the future. Here are some of the best ways you can stay informed about your competitors when it comes to online marketing.
In addition to your own website, add your main competitors to your SEO monitoring tools. For example, with the Geo tool in google analytics, you can quickly determine what areas your site and your competitors’ sites are ranking for. This is a great way to check out the local competition. You could find that your competitors are ranking for an area you hadn’t thought to target. SEMRush is another valuable tool that you can use for keyword research.
Any good SEO strategist knows the importance of new and consistent content. Try subscribing to your competitors’ blogs so that you can see what they are writing about. This will help you to get ideas and still remain original in your own blog.
By following these tips, you can keep a strong eye on your competitors and employ good SEO strategy from an informed space. Do you know who your competition is? Give some of these tips a try and let us know what you found out!
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.