Online marketing is where most companies are investing these days. Why? Because it makes sense. The majority of the population is online, and they’re using the internet for just about everything. If their car breaks, they grab their phones and look up where they can get it fixed. When they need a place to meet for lunch, they go on the sites of those with the best reviews. If they want to fish for the best employees, they boost their job ads and make sure their target candidates see them.
Keyword Research Tools to Boost Your Search Engine Ranking
This is how the world works, and the best way to maintain your market or increase it is to ensure you have a presence where your market is. You need to boost your search engine ranking. There a few foolproof ways to do this — whether you want to achieve it organically or through boosting. One effective way is to use keywords to make sure the right audience finds your site. Here are some tools you can use to research the best keywords for your site:
Google Keyword Planner
Google is the most popular search engine available to your audience. Your ranking here will determine how much traffic you’ll generate for your site and how many visitors you can convert to customers. The Google Keyword Planner is a great planning tool to help you get started.
The tool may have been originally designed for advertising, but it also does wonders for organic keywords research. You can easily customize your results and compare it your competition, look up keywords and other ad group ideas, generate traffic forecasts for keywords options and get new keyword ideas. You can even monitor average monthly searches, competing brands and there metrics that measure what determine what keywords to use to target the audience you want.
If you’re data mining what keywords to use for your blog, site or campaign, then this tool is a great start. This uses Google Autocomplete data that generates a database of long tail keyword recommendations. You can start using this tool for free, which comes with the first 750 keywords suggestions. The Pro version allows you to access information on search volume, competition, and CPC on AdWords, and lets you find the long tail keywords for different sites, such as Youtube, Amazon, and Bing.
WordTracker has been around for about 15 years, and it’s an ever-evolving, trusted keyword research tool. It offers a free keyword research tool that helps you find long tail keyword data from multiple search platforms. You can filter your results using various criteria so you can narrow down your keyword search.
LongTailPro is a premium desktop keyword research tool. People tend to like Longtail Pro because it is extremely user-friendly. You don’t need to have a great deal of knowledge about keyword research strategy to use it. There’s a very low learning curve, and results are straightforward and easy to analyze. This product is really valuable for those who are trying to pinpoint keywords in a specific niche, for better return on their investment.
SEM Rush is one of the most valuable tools for keyword research. We’ve mentioned this tool before, just because it has such amazing capabilities! Find out more about SEMRush in this article.
When it comes to SEO strategy, you want to use valuable keywords. That’s why it’s important to have the right tools! Which keyword research tool will you try? Let us know in the comments below!
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.