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Tools to Help You Build Your Local SEO Strategy

Tools to Help You Build Your Local SEO Strategy

If you want to continue to grow your business and attract people in your area, learning local SEO strategies is a necessity.  With mobile devices being so accessible, people are searching for a place nearby when they want something to eat, and even looking at specific businesses online before visiting.  In order to build your local SEO strategy, you need the right tools for the job.  Here are some local SEO tools that will help you!

Local SEO Strategy is Made Simple with These Tools

Google Analytics GEO

google geo

With the Geo tool in google analytics, you can quickly determine what areas your site and your competitors’ sites are ranking for.  This is an extremely valuable tool, especially for those getting started in local SEO.  You could find that you or your competitor are ranking for an area you hadn’t thought to target, or, if you know there is a need for your service in a specific area and you are not ranking there, you can create a strategy to start focusing on ranking in that location. 

Price:  Basic version is free.

Bright Local


BrightLocal gives you a number of tools and features to help you with your local SEO strategy. You can compare and get data on your organic and local searches in your area, as well as create customized sales reports.  You can run audits on Google Local and Google Analytics, and even integrate your social media for better tracking.  Multiple locations?  No problem, you can run reports on them all.

Price:   $29 – $79/month

Moz Local


One of the most important factors in Local SEO is accurate data.  Checking all of your data manually on a regular basis would take forever, which is why MozLocal has a tool to keep you up to date.  You can find outdated data and automatically update it.  MozLocal will even fill in missing data and remove duplicate listings for you.  If you’re wondering where you stand after all these updates, you can also run reports and trackers to see your most recent status and ranking. 

Price:  $9 – $21/month

Places Scout


Places Scout is a one-stop solution for SEO progress tracking and research.  You can conduct keyword research, track your rank, monitor your reputation, and essentially receive all of the data necessary to build your local SEO strategy. 

Price:  Custom

Are you ready to get started with Local SEO?  What tool will you try first?  Let us know in the comments below!


Moz Local vs BrightLocal

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