Local SEO has become a necessity for businesses in the past few years, with more and more business owners becoming aware of its value. Still, there are many myths that surround this effective online marketing tool. To better understand what it is and what it isn’t, here and some frequently asked search engine optimization questions and their corresponding answers.
Search Engine Optimization Questions Answered
How is Local SEO different from Traditional or Global SEO?
For beginners, understanding SEO is hard enough. In general, search engine optimization is a process which allows your website to rank higher on search engines like Google and Bing. There are many different aspects to this process, but you’ve probably heard terms associated with the process such as “keywords” or “link building”. The goal is to implement a number of tactics which will eventually allow you to be more visible to people who are looking for your product and services.
Local SEO is the same practice, but it specifically focuses on the area in which your business is located. For example, if a person googles “plumbers Brooklyn, New York”, the results will pull up sites which are optimized for that specific location. This is also where “Google My Business” comes into play. Local SEO allows you to have a share in the traffic that keys in locally-focused search phrases. Both are important if your site is going to be a success.
Why should I optimize locally?
Aside from the obvious, which is reaching out to a traffic that you can convert, this also solidifies your web presence. That means there are fewer chances that another business with similar services in your area will attract your prospective clients. Remember, people looking online for your products or services can easily look for other brands that could give them what they want, in case they don’t find you. In fact, statistically, many people look for businesses online before visiting them- and the numbers keep growing.
What kinds of businesses is local SEO perfect for?
If you serve a specific area, local SEO is important for your business. It doesn’t matter if you have one small coffee shop right around the corner or a couple of hardware stores all over the city. If you have a physical store, or even in you are targeting specific areas, make sure each main location is represented. That way, if any prospective client is looking, they will find you instantly.
How does local SEO help people find your business?
One was already mentioned above, which is Google My Business. Other than that, you also have Citysearch, Yelp, Wampit, Bing and many other online directories. Most of these listing are cost free but are not completely utilized because the efforts end with the sign-up. You will have to take the time fill in everything with relevant information, so the people looking for your business can easily find it.
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.