When it comes to your marketing efforts, it should come as no surprise, that social media is the way to go. Particularly, if you are looking to start marketing a small business. Aside from search engine optimization, effectively using social media apps can provide your company with a ton of business opportunity.
Gaining traffic, attention, and sales through social media marketing is completely possible. Not only possible, but definitely smart. Especially if you are a new business who doesn’t quite have the funds needed to create a mint online presence.
4 Social Media Apps for Business Marketing
When you think about social media marketing apps, you probably skip over the most popular. Thinking of the most common ones for business, are likely much different from the ones for social interaction. However, that could not be further from the truth. Just because these four platforms are used for other purposes, doesn’t mean you can’t effectively promote your company or business there.
The best 4 social media apps to use which will help your business gain traffic are:
P.S. – There are others, directed specifically toward business development. While they may sound like they’re better options, they don’t exactly bring around the largest crowd. When you’re not marketing to a very big crowd, don’t expect to get huge results.
Did you know 41% of small businesses in the U.S. use Facebook for marketing their business? A majority of those who market on Facebook will tell you they’ve seen results, and plan to continue to use it.
If you want to be successful at marketing on Facebook you should definitely implement videos into your marketing plan. Videos tend to get noticed a bit more than regular posts, or photos.
Facebook also provides insights for your posts. These insights will provide information about interactions, engagements, likes, comments, etc.
As unconventional as Twitter may seem for social media marketing, it is actually one of the more popular ways businesses spread knowledge about their company.
A huge bonus that comes from marketing on Twitter, is interaction. Twitter interactions including retweets and comments get boosted to the top of the feed each time. If someone retweets your post, or comments, their followers will see it. Therefore, giving your business a better opportunity to be seen.
Additionally, Twitter makes it easier to browse through posts by following a hashtag, or looking up posts that have used that hashtag in the past. If someone looks up “#socialmediamarketing” it will pull information from a plethora of posts about social media marketing.
While Instagram functions mainly as an image vault for personal reasons, business advertising on this platform has become more and more popular.
Instagram is a particularly useful application for clothing, makeup, or tech stores. This is because Instagram is based highly off what is trending, new and fresh.
We plan to go a bit more into depth with marketing on Instagram, so stay tuned for more information on our future blogs. You won’t want to miss it!
If your business is product based, Pinterest may be a good option for social media marketing. You can display pictures of your products, along with pricing and a brief description.
While Pinterest may be a good option for product-based companies, it is also somewhat effective for other businesses. As an example, let’s say you rent out homes on the beach. You may start a Pinterest board with beach quotes, or sunset pictures.
Alternatives to Social Media Marketing
Social media marketing may not be for everyone. A lot of time and effort goes into it, and if you’re not completely comfortable with it, always remember there are other options. You can always hire a professional Social Media Marketing Specialist. We know it can be tough, but having the professional, who knows the ins-and-outs of it may be the best option. Consider hiring someone who can ensure it is being done the right way, give you a peace of mind, and can bring your company to the next level.
Additionally, while social media is a big part of effective digital marketing, there are also several other important things that go into optimizing for search engines. Always consider hiring SEO professionals, or conduct your own independent research and give your business a higher success rate.
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.