As far as promoting your business goes, it is not a bad idea to start incorporating some paid ads on Google. Utilize your keywords, create awesome graphics, and hope for the best, right? Well, yes. However, providing behind-the-scenes information on what is generating to direct sales is where conversion tracking with Google shines.
What is Conversion Tracking?
If you’re already advertising with Google Ads, then you’ve probably heard of the conversion tracking tool. Conversion tracking on Google is essentially just a tool that provides quality information and statistics on your running campaigns.
What Are Goals?
This is exactly what it sounds like. Goals are any action completed by a user or visitor on your website. A goal could be a submitted form, the finalization of a purchase, or could even be as easy as enrolling in an email newsletter.
Conversion Tracking With Google
Once you’ve set up your AdWords Conversion Tracking tool, you’ll want to know exactly what to look for and track. To start, you’ll have to create some sort of organization to track your different conversions.
Click on “Tools and Analysis”, then “Conversions” when provided a drop down menu. Once you are on the conversions page, you will be given the option to add a conversion. These can be titled something along the lines of “Email Sign-Up Forms” or “Product Clicks”.
After you have created your conversion groups, you’ll want to select the sources of the conversions.
Types of Conversions
There are three different choices when it comes to conversion types.
- Downloads (This could be anything from PDF downloads to app downloads.)
- Webpage Actions (Usually comes from a purchase, page visit, submitting a contact form, etc.)
- Contact Calls (When the user or visitor contacts your business.)
After you’ve determined the type of conversion you are trying to track, Google will walk you through some pretty easy steps to finish the setup.
What Conversion Tracking Tells You
Now you may wondering, what’s the payoff? What are the benefits of knowing what users are doing on your page? You want your optimization efforts to be effective and useful. Putting time into something you’re not gaining useful knowledge out of seems ridiculous, right? Conversion tracking with Google is worth the effort put in. Conversion tracking will tell you:
- Which goals have been clicked on (or completed).
- Your conversion rate.
- The value of your goals.
- Which of your channels are receiving the highest conversion rates.
So essentially, you’ll have better information on how your goals are converting into sales. Partnered with the information you get from Google AdWords, you’ve got an SEO deadly weapon.
Conversion Tracking Assistance
It is no secret that a lot goes into optimization. (Particularly the paid ads/conversion tracking portion.) If you’re looking for some extra help, Tampa SEO Training Academy can provide some assistance, to help you get started on the right foot. Even once you start, and begin finding success, we can help you to continue finding success in your business. Give us a call today at (877)736-7361.
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.