I’ve heard this question a lot recently, even today. People ask whether it is useful to submit all new URLs to search engines or even to re-submit your XML sitemap when new content is published.
In essence, no, you do not need to submit every new URL on your website. There are many reasons for this.
Google is Caffeinated
First, long before bandwidth and computing speeds picked up to the point where they are now, search engines would only visit your website every few weeks or months. Letting a search engine know that you have new content before those crawl periods was imperative, so submitting new URLs was a good practice.
When Google released its Caffeine update, making its crawling and search results almost instantaneous, submitting new content and URLs to search engines become less and less important.
XML Sitemap does it for you
Your XML sitemap should do the work for you. Content management systems like WordPress with the Yoast WordPress SEO will ping or notify search engines about new or updated content in the XML sitemap.
Since I’m also asked a similar question about XML sitemaps, no, you do not need to manually submit your XML sitemap each time you update the XML file or when you have new content.
If your XML Sitemap is properly indicated in your robots.txt file and has been submitted to your Google or Bing Webmaster Tools accounts, the major search engines will look at your XML Sitemap each time they visit your site.
Natural is Better
Since Google crawls faster than ever before, it’s better to just let Google do its own thing and find your new content naturally. But you still need to lead the horse to the water. This means that your content needs to easily be found on your website. If it’s a new blog post, it should show up in your blog, typically above all the older content. If it’s a static page, make sure you link to it either in your menu or on appropriate pages.
New content can be indexed and appear in Google’s SERPs within minutes these days, especially for news articles.
Push it Socially
While it doesn’t take long to manually submit your URL to search engines, that same amount of time could instead be spent sharing that content to social media. In fact, this is the best way to get your content seen and increase potential engagement.
The chances of someone visiting and taking action from your new URL is far greater on social media than someone searching for your targeted keyword in the first few minutes of publishing the content. All you need is one retweet, Pin, Like, or other form of sharing and your new URL will enjoy the benefits of viral attention.
In the end, it’s just not worth the time and effort to manually submit your new content to search engines. Search engines are designed to constantly locate and analyze new content every second of the day. As long as your website has a strong and clear link structure, your site’s new content can be indexed within 24 hours. But don’t focus on waiting for your content to be indexed by Google, you should let others know about it social media, which could have faster results faster Google and instant engagement.
Furthermore, if you are propositioned by an SEO company to pay a fee for your content to be added to search engine indexes, just politely decline their offer.
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.