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Keyword Rich Spider Food… What are you feeding your spiders?

Without following every single link on your site, how can you be sure that your pages are simply not found by the search engines?
It’s a good idea to include a link to your sitemap on each new high performance page you create.  A great place for a site map is in the bottom navigation of every page of your site.

 

A site map is a super important piece of the SEO pie for your online marketing efforts.  If you do not have one you are missing on a lot of opportunity for the search engine robots to index every page of your site.  Think of your site map as spider food.  We don’t just want to feed our search engine spiders but we want to give them high quality nutrition.  A simple site map that just lists the names of each page in your site isn’t enough quality spider food.  You need one with more “MEAT”.  You need a site map that is high in keyword rich text. Below is an example of a good site map and a not so good site map.

Not enough spider food:
Example of sitemap that lacks spider food

Great Spider food:

Example of a site map designed for the spiders

If you noticed, there is a lot more detail in the site map on the right. This is the way your site map should be set up. We have created a page here that has the title, description and keyword meta tag for each page of the site. This is great spider food.

If you don’t want to do this by hand we have an awesome program that we use called Site Map Pro.  This neat little tool creates your entire sitemap in a few seconds and is easy to use.  Check it out if you want to give the search engine spiders more food from your site. 

Your next SEO tip will be coming soon.  If you would like to create a more seo friendly site map try out this technique.

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