Building your business takes time, money and hard work. Tampa SEO Training Academy knows this. So, when you receive negative feedback, it can be discouraging. On the internet, negative feedback can seem like it is etched in stone, and it never really goes away.
However, there are certain methods that our expert at Tampa SEO can use and teach you to combat negative feedback and help restore your company’s reputation.
How Can Tampa SEO Help?
There are several reasons you could receive negative feedback about your business. Perhaps you made a mistake early on in your business that has remained listed, or a client was unjustly upset.
Maybe there was a potential client who was perturbed when you refused to offer your services, or could not financially compensate you. The worst case scenario is that a competitor posted unjust feedback about your business.
When our company takes on a reputation management project, our goal is to create enough positive association with your brand that the negative associations are less populated when your name is searched.
So, when you search for your company name, instead of the negative feedback being the first thing you see, you are met with the actual branding that you wish to associate with your business.
We accomplish this through many methods. Creating fresh content for your website and outside of your website is one of them. New and relevant content can make a big difference in how your company is perceived, and consistency in updating that content lets people know that you are a professional who takes their business seriously.
Social and personal profiles are another technique that we utilize to help you rebuild your brand. Creating social profiles and continuing to build them helps people associate you with your social media and personal brand.
This encourages a connection to your business and to you. People tend to do business with people they know about, and this gives your audience something better to look at than negative reviews.
Video content is implemented in many cases to share current videos and new content on YouTube and other sites. When you share other people’s videos, it creates an internet connection from you to that person, associating your reputation and building your brand.
When you have original content and share it on public pages, it can help establish and increase your reputation as a professional.
Images are another powerful tool, and our team works to add image content to your business. We not only work to create image profiles for your company, but teach you the tools you need to create your own original content.
Linking these aspects together is what allows us to create a strong web presence for your business, and revamp your reputation.
As Tampa SEO creates these different aspects, we are not only linking them to each other, but to outside sources that will optimize your brand and take the content you want shown to the top of the Google page until your negative feedback is just a distant memory.
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.