I often say to students, clients, and prospects that a web designer is a lot like an interior decorator. The interior decorator will make your home look great and help you pick out beautiful furniture, create a color palette to paint your walls, and select all the accessories to make your house a home. In much the same way, a web designer can develop your website so it looks great and includes all the bells and whistles.
However, you would never talk to an interior decorator before you spoke with an architect or a contractor, would you? A Search Marketer is the “architect” you need to speak with before you design your website. They can help you not only design your site correctly but also help you develop your online strategy and build your brand.
Remember, it’s not that the web designer is doing anything wrong or trying to hurt your chances at getting found. It’s just that most web designers and programmers do not have the knowledge or the level of understanding regarding many critical SEO aspects and can inadvertently cause your site to do poorly in the Search Engines.
So here’s a small bit of advice… don’t make the same mistake so many others do when it comes to their website. Talk to a reputable SEO company or get yourself educated before you decide to design or redesign a website for your business.
Owner and Head Trainer
Tampa SEO Training Academy
Steve Scott is the CEO & Director of Training at the Tampa SEO Training Academy. He has taught SEO skills to people from around the world and currently offers his hands-on search engine optimization training workshops in Tampa to individuals and businesses of all sizes. Corporate SEO training classes and consulting are also available.