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Top Tools for Effective Email Marketing

Top Tools for Effective Email Marketing

Email marketing has become one of the most widely used means to reach an audience. It’s cost-effective, targeted and personal. It allows you to control your message, who you send it to and how many times you reach out to your audience.  

Try These Email Marketing Tools for an Effective Strategy

To make this process a lot easier and more efficient, you can try using the best apps and tools available. Most of them are specifically designed to enhance your email marketing approach. Choosing the right ones could mean the difference between getting the users that will convert to clients or spending too much for an email marketing strategy that won’t work.

So you have a better idea of what email marketing tools you can use to increase productivity and create results, here are some of the most effective ones.


Not only has MailChimp become the most popular email marketing service provider available, they’ve also been called the easiest to use. The interface is straightforward and fitted with all the tools you could possibly need. It’s integrated to significant platforms — like WordPress and Shopify

MailChimp also has autoresponders, contact segmentation, merge tags, a simple email creator, analytics and tracking. You can easily set up a delivery time based one your user’s timezones and segment them using geolocation. If you’re interested, you can try their free plan which allows you to send 12,000 emails for to around 2,000 subscribers. For more emails to more people, you only need to pay $10 a month.


This is one of the newer tools in the market. However, since its release, it has been getting amazing reviews from bloggers and startups with product-centric emails. Unlike MailChimp, the apps’ approach is to be more targeted towards that demographic, adding tools that make it easy for bloggers and product marketers.

It breaks down the number of subscribers you get on each blog and the sources of traffic that drives the growth of your site. Its automation builders are also very easy to use.


iContact is an affordable email marketing solution and is another platform that is easy to use.  It boasts superior tracking features for your email campaigns and excellent social media tools for easy integration and promotion.  You can even send unlimited emails.

What’s your favorite email marketing platform?  Let us know in the comments below!




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